Responsibilities

• Create and produce multi-format content (video, photo, graphics, articles) across TikTok, Instagram, Facebook, YouTube, and other platforms
• Develop strong, standout content concepts aligned with brand identity
• End-to-end content production: ideation → scripting → shooting → editing → posting
• Monitor performance metrics (Reach, Engagement, CTR, Views, Conversion) and continuously optimize content
• Stay updated on social media trends, health&wellness insights, and audience behavior to apply in content strategy
• Build engaging campaigns that strengthen brand visibility and recognition
• Source, coordinate, and collaborate with suitable KOLs / Influencers
• Work in an Agile style: fast thinking → fast testing → fast optimization
• Collaborate with internal, external team and management to deliver aligned content
• Plan and manage a structured Content Calendar
• Work closely with CEO for build to be Hair Specialist Persona

Qualifications

• 1–3+ years of experience in Content Creation / Creative / Social Media
• Strong skills in video shooting, photography, and editing (CapCut, Canva Pro, Final Cut, etc.)
• Solid understanding of TikTok, Reels, and current social media behaviors
• Creative mindset with strong storytelling and concept development skills
• Ability to work quickly, adapt, and manage multiple tasks
• Confidence in speaking on camera is a plus
• Responsible, detail-oriented, and open to feedback
• Excellent presentation skill.
• Passion for the beauty, health, and wellness industry would be a plus.
• Able to learn, adapt, and apply artificial intelligence to work processes to reduce working time and minimize potential errors.

** This position must be providing a portfolio before the interview. **