Main Purpose of this job
Lead and manage campaigns and brand-building strategies which increase sales, profits and customer engagement. Develop and implement marketing activities and brainstorm ideas to meet sales and marketing objectives, help execute plans and report on campaign results.


Major Tasks / Responsibilities

• Define overall marketing strategies for the Food division in the short, medium, and long term to align with the organization's strategic goals.
• Manage brand image, develop, and implement proactive marketing plans across both online and offline channels.
• Oversee sales promotion activities, advertising planning, and public relations.
• Develop and manage new marketing channels such as social media, influencer marketing, and CRM marketing.
• Lead the marketing team effectively, while monitoring, analyzing, and systematically evaluating marketing campaign performance.
• Coordinate with the Operations team and other related departments to support new product launches and increase sales in each area.
• Manage the marketing budget efficiently and control ROI in accordance with company targets.

• 
  Monitor and analyze consumer behavior trends and competition in the F&B market to continuously adapt strategies to meet customer needs and stay current.

  
  

  
  Work Experience

Qualification:

- Bachelor degree or Higher in MBA or related field

- Minimum of 8-10 years of F&B or Retail experience. (Retail : Must have)
- Familiarity with latest marketing trends and best practices.
- Ability to conduct customer survey and analyze data.
- Organizational skills, experience meeting tight deadlines.
- Excellent communication and teamwork skills.
- Knowledge of product pricing, packaging, distribution and positioning.
- Have excellent written and verbal communication skills.