Job Description

• Lead the livestream team working with internal/external, agency partners to ensure consistent and engaging live sessions that drive GMV and conversion.
• Develop monthly/quarterly live commerce strategies aligned with brand and trade marketing priorities.
• Plan and allocate live slots across platforms to maximize reach and ROI.
• Monitor live KPIs and continuously optimize performance.
• Collaborate with Key Account Managers, Trade Marketing, and Media teams to align live activities with campaign mechanics, voucher strategies, and hero SKU focus.
• Analyze and report monthly performance with insights and next-step recommendations to management.

Qualification

• 3–5 years of experience in live commerce, e-commerce marketing, or related roles, with at least 2 years in a supervisory/team lead capacity.
• Proficient in English, both written and verbal.
• Deep understanding of livestream ecosystems and tools across Shopee Live, Lazada Live, TikTok Live, etc.
• Strong analytical skills to translate live performance data into actionable strategies.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Comfortable working in fast-paced environments with tight deadlines.
• FMCG or consumer product live experience is a strong plus.