Job Description

Summary

Senior Brand Manager - Immunology is responsible for defining and executing local brand strategy in alignment with local leadership, regional direction, and global marketing objectives.

This role leads cross-functional planning, customer insight generation, tactical execution, and performance monitoring to drive sustainable brand growth while ensuring full compliance with internal policies, SOPs, and external regulations.

Job Description

Major Accountabilities:

• Lead the development of brand strategy, promotional campaigns, and tactical plans within approved marketing budgets.

• Define product strategy in alignment with local management, regional stakeholders, and global marketing direction.

• Prepare and contribute to Integrated Brand Team and Launch Team discussions, including key strategic inputs and execution updates.

• Lead market research initiatives, generate actionable customer and market insights, and anticipate market developments.

• Execute, monitor, and analyze agreed tactical plans to ensure effective delivery of brand objectives and growth targets.

• Lead the local and regional cross-functional brand team, including coordination of the Integrated Product Strategy Plan and monitoring of execution progress.

• Develop promotional activities in accordance with internal SOPs, Code of Conduct guidelines, and applicable compliance requirements.

• Monitor and control brand budgets, forecasts, and expenses, and assess marketing mix effectiveness against business outcomes.

• Identify market opportunities and customer needs through structured customer interactions and insight gathering.

• Execute central, regional, and locally initiated marketing activities with consistency and excellence.

• Monitor product performance and external market dynamics using appropriate tools, and recommend corrective actions when required.

• Ensure compliance with applicable policies, procedures, regulatory requirements, and company standards.

• Monitor execution of regional and local tactics to ensure alignment with Novartis strategy and customer needs.

• Identify patient segment needs within the assigned therapeutic area and translate insights into relevant brand implications.

• Report technical complaints, adverse events, and special case scenarios related to Novartis products within 24 hours of receipt.

Key Performance Indicators:

• Market share performance and market share growth.

• Achievement of brand objectives, tactical execution milestones, and launch readiness indicators.

• Quality of cross-functional collaboration, stakeholder engagement, and brand team effectiveness.

• Effective management of brand budget, forecast accuracy, and marketing investment impact.

• Full adherence to regulatory, compliance, SOP, and pharmacovigilance reporting requirements.

Required

Qualifications:

• Bachelor's degree in Pharmacy; MBA or equivalent business qualification preferred.

• Minimum 3-5 years of pharmaceutical marketing experience in Thailand, preferably in specialty care or immunology.

• Proven ability to develop and execute brand strategy, tactical plans, and customer engagement initiatives.

• Strong strategic thinking, operational execution, and project management capabilities.

• Strong communication and influencing skills, with proven ability to work cross-functionally in a matrix environment.

Preferred

Qualifications:

• Strong understanding of marketing principles, brand planning, and omnichannel customer engagement.

• Comprehensive knowledge of the pharmaceutical industry, healthcare environment, and regulatory requirements.

• Ability to build trusted relationships across functions, levels, and external stakeholders.

• Collaborative team player with strong project management discipline and ownership mindset.

• High resilience, agility, and ability to perform effectively in a dynamic business environment.

Skills Desired