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Experience:

3 years required

Skills:

Leadership Skill, Thai

Job type:

Full-time

• Develop and execute annual marketing strategies and integrated marketing plans aligned with business objectives and global brand direction.
• Lead the overall marketing strategy and execution for Hermès Beauty and new brands while supporting the successful launch, development, and growth of new prestige beauty brands within the portfolio.
• Develop comprehensive go-to-market strategies for new brand introductions, including market analysis, launch planning, communication strategies, and consumer engagement ...
• Build brand awareness, desirability, and long-term brand equity through innovative 360 marketing campaigns.
• Manage annual marketing calendars, campaign roadmaps, and budget planning across the prestige beauty portfolio.
• Ensure consistent execution of each brand's identity across all customer touchpoints while maintaining the highest luxury standards.
• Monitor consumer trends, market developments, and competitor activities to identify growth opportunities and strengthen brand positioning.
• Product Launches & Retail Marketing.
• Lead the planning and execution of new product launches, seasonal campaigns, and exclusive collections.
• Develop integrated launch plans across digital, CRM, media, influencer marketing, public relations, and events.
• Partner with Retail, Visual Merchandising, Commercial, E-commerce, and Operations teams to deliver impactful retail activations and exceptional client experiences.
• Drive successful launch strategies for new prestige beauty brands, ensuring strong market entry and sustainable commercial performance.
• Ensure flawless execution of retail animations, pop-up boutiques, client engagement activities, and promotional events.
• Prestige Beauty Influencer, Public Relations & Media Management.
• Develop and execute strategic public relations, communications, influencer marketing, and media plans that strengthen brand desirability and reinforce each brand's luxury positioning.
• Build and maintain strong relationships with beauty editors, luxury lifestyle media, journalists, key opinion leaders (KOLs), creators, celebrities, and prestige beauty influencers.
• Identify, evaluate, negotiate, and manage influencer partnerships that align with brand values and business objectives.
• Lead influencer seeding programs, product gifting, media previews, exclusive press events, and VIP experiences to maximize earned media and brand advocacy.
• Plan and execute high-profile product launches, media briefings, client events, and influencer activations that create memorable luxury experiences.
• Develop annual media strategies across print, digital, social, and premium lifestyle platforms in collaboration with media agencies and global brand teams.
• Manage media planning, media buying, budget allocation, campaign implementation, and performance evaluation to maximize marketing effectiveness and return on investment.
• Monitor media coverage, share of voice, campaign performance, and competitive activity, providing strategic recommendations for continuous improvement.
• Manage PR, media, creative, digital, and influencer agency partners to ensure high-quality execution, cost efficiency, and alignment with brand standards.
• Digital Marketing & CRM.
• Lead digital marketing initiatives across paid media, social media, website content, CRM, email marketing, and customer engagement platforms.
• Develop CRM strategies that strengthen client acquisition, retention, loyalty, and lifetime value.
• Leverage consumer insights and marketing analytics to optimize campaign effectiveness and enhance customer experiences.
• Ensure all digital communications deliver a consistent premium brand experience.
• Budget & Performance Management.
• Develop and manage annual marketing budgets across the prestige beauty portfolio.
• Allocate resources effectively to support business priorities and maximize return on investment.
• Monitor campaign performance, marketing KPIs, sales impact, and brand health metrics.
• Prepare regular business reviews and performance reports with actionable recommendations for senior management and brand principals.
• Leadership & Cross-functional Collaboration.
• Partner closely with regional and global marketing teams to localize international strategies while preserving each brand's positioning and identity.
• Collaborate with Retail, Commercial, Merchandising, Visual Merchandising, E-commerce, Finance, Supply Chain, and Operations teams to deliver integrated business objectives.
• Build strong relationships with external agencies, media partners, influencers, suppliers, and other key stakeholders.
• Lead, coach, and develop the marketing team, fostering a culture of collaboration, innovation, accountability, and excellence.
• Support the evaluation, onboarding, and integration of future prestige beauty brands into the portfolio, establishing scalable marketing frameworks and best practices.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field or MBA is an advantage.
• Minimum 8-10 years of progressive marketing experience, with at least 3 years in a senior marketing leadership role.
• Proven experience in luxury beauty, prestige cosmetics, fragrance, luxury retail, or premium consumer brands.
• Demonstrated success in integrated marketing, brand building, product launches, influencer marketing, public relations, media management, and digital marketing.
• Experience launching new brands or leading go-to-market strategies is highly desirable.
• Proven ability to manage multiple brands, cross-functional stakeholders, agencies, and marketing budgets.

Skills:

Social Media Management, Public Relations, Content Creator, Branding, YouTube, English, Thai

Job type:

Full-time

• We are looking for a dynamic and creative communicator with a strong passion for content creation and storytelling. This role plays a key part in developing high-quality content for digital platforms and owned channels to strengthen corporate image, and support business objectives.
• The ideal candidate is a strong content creator who can translate complex business and energy-related topics into clear, engaging, and impactful content tailored for different platforms and audiences.
• Content Strategy & Creation.
• Develop compelling, high-quality content in various formats including articles, captions, VDO scripts, multimedia storytelling, etc.
• Define key messages, storytelling approaches, and tone of voice aligned with corporate positioning, and translate complex topics into clear, engaging narratives.
• Create platform-specific content tailored to different audiences and channels (e.g., Website, Facebook, LinkedIn, YouTube, Internal Communication).
• Ensure consistent messaging across all channels, while adapting content creatively to suit different audiences and platforms.
• Digital Communications & Owned Channels Management.
• Manage and optimize corporate digital channels, including corporate website and social media platforms (e.g., Facebook, LinkedIn, YouTube, LINE OA).
• Manage and maintain corporate website content as a key corporate communication platform, ensuring accuracy, timeliness, and alignment with corporate messaging and business priorities.
• Manage day-to-day operations of digital platforms, including content publishing, scheduling, and basic platform administration.
• Plan and execute both campaign-based and always-on content strategies to enhance corporate image and increase public understanding of the company and its business.
• Key Accountabilities (Continued).
• Coordinate with internal stakeholders and content owners to ensure content quality, consistency, compliance with relevant laws and standards, and alignment with corporate branding and messaging.
• Coordinate and manage social listening vendors, including briefing requirements, monitoring deliverables, and ensuring data accuracy and timely reporting.
• Monitor audience sentiment, feedback, and emerging issues across digital platforms, and escalate potential risks as appropriate.
• Analyze digital communication performance and social listening insights, and translate findings into actionable recommendations to improve content effectiveness, audience engagement, and overall communication strategies.
• Other Communication-related Assignments.
• Undertake additional communication-related responsibilities as assigned, in alignment with business priorities.
• Professional Knowledge & Experiences.
• Bachelor's Degree in Communications, Journalism, Public Relations, and related fields.
• 5 - 10 years' experience in corporate communications, digital communication, or content creation.
• Excellent written and verbal communication skills both Thai and English.
• Strong writing and content development skills, with ability to simplify complex information into clear and engaging content for multiple platforms.
• Good interpersonal and communication skills, with the ability to collaborate effectively across functions and engage with diverse stakeholders.
• Good digital literacy with familiarity in collaboration tools (e.g., MS 365), content development tools (including AI-assisted), and social media management platforms.
• Portfolio of previous content work (writing samples or digital content) is preferred.