About the Role

We are seeking an experienced, strategic, and results-driven Senior Marketing Manager – Prestige Beauty to lead the development and execution of integrated marketing strategies for Hermès Beauty and new brands while supporting the successful introduction, launch, and growth of new prestige beauty brands within our portfolio.

This role requires a strong understanding of the luxury and prestige beauty industry, exceptional strategic thinking, and the ability to build and grow brands while preserving their unique identity and positioning.

Key Responsibilities

Marketing Strategy & Brand Portfolio Management

• Develop and execute annual marketing strategies and integrated marketing plans aligned with business objectives and global brand direction.

• Lead the overall marketing strategy and execution for Hermès Beauty and new brands while supporting the successful launch, development, and growth of new prestige beauty brands within the portfolio.

• Develop comprehensive go-to-market strategies for new brand introductions, including market analysis, launch planning, communication strategies, and consumer engagement.

• Build brand awareness, desirability, and long-term brand equity through innovative 360° marketing campaigns.

• Manage annual marketing calendars, campaign roadmaps, and budget planning across the prestige beauty portfolio.

• Ensure consistent execution of each brand's identity across all customer touchpoints while maintaining the highest luxury standards.

• Monitor consumer trends, market developments, and competitor activities to identify growth opportunities and strengthen brand positioning.

Product Launches & Retail Marketing

• Lead the planning and execution of new product launches, seasonal campaigns, and exclusive collections.

• Develop integrated launch plans across digital, CRM, media, influencer marketing, public relations, and events.

• Partner with Retail, Visual Merchandising, Commercial, E-commerce, and Operations teams to deliver impactful retail activations and exceptional client experiences.

• Drive successful launch strategies for new prestige beauty brands, ensuring strong market entry and sustainable commercial performance.

• Ensure flawless execution of retail animations, pop-up boutiques, client engagement activities, and promotional events.

Prestige Beauty Influencer, Public Relations & Media Management

• Develop and execute strategic public relations, communications, influencer marketing, and media plans that strengthen brand desirability and reinforce each brand's luxury positioning.

• Build and maintain strong relationships with beauty editors, luxury lifestyle media, journalists, key opinion leaders (KOLs), creators, celebrities, and prestige beauty influencers.

• Identify, evaluate, negotiate, and manage influencer partnerships that align with brand values and business objectives.

• Lead influencer seeding programs, product gifting, media previews, exclusive press events, and VIP experiences to maximize earned media and brand advocacy.

• Plan and execute high-profile product launches, media briefings, client events, and influencer activations that create memorable luxury experiences.

• Develop annual media strategies across print, digital, social, and premium lifestyle platforms in collaboration with media agencies and global brand teams.

• Manage media planning, media buying, budget allocation, campaign implementation, and performance evaluation to maximize marketing effectiveness and return on investment.

• Monitor media coverage, share of voice, campaign performance, and competitive activity, providing strategic recommendations for continuous improvement.

• Manage PR, media, creative, digital, and influencer agency partners to ensure high-quality execution, cost efficiency, and alignment with brand standards.

Digital Marketing & CRM

• Lead digital marketing initiatives across paid media, social media, website content, CRM, email marketing, and customer engagement platforms.

• Develop CRM strategies that strengthen client acquisition, retention, loyalty, and lifetime value.

• Leverage consumer insights and marketing analytics to optimize campaign effectiveness and enhance customer experiences.

• Ensure all digital communications deliver a consistent premium brand experience.

Budget & Performance Management

• Develop and manage annual marketing budgets across the prestige beauty portfolio.

• Allocate resources effectively to support business priorities and maximize return on investment.

• Monitor campaign performance, marketing KPIs, sales impact, and brand health metrics.

• Prepare regular business reviews and performance reports with actionable recommendations for senior management and brand principals.

Leadership & Cross-functional Collaboration

• Partner closely with regional and global marketing teams to localize international strategies while preserving each brand's positioning and identity.

• Collaborate with Retail, Commercial, Merchandising, Visual Merchandising, E-commerce, Finance, Supply Chain, and Operations teams to deliver integrated business objectives.

• Build strong relationships with external agencies, media partners, influencers, suppliers, and other key stakeholders.

• Lead, coach, and develop the marketing team, fostering a culture of collaboration, innovation, accountability, and excellence.

• Support the evaluation, onboarding, and integration of future prestige beauty brands into the portfolio, establishing scalable marketing frameworks and best practices.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field or MBA is an advantage.

• Minimum 8–10 years of progressive marketing experience, with at least 3 years in a senior marketing leadership role.

• Proven experience in luxury beauty, prestige cosmetics, fragrance, luxury retail, or premium consumer brands.

• Demonstrated success in integrated marketing, brand building, product launches, influencer marketing, public relations, media management, and digital marketing.

• Experience launching new brands or leading go-to-market strategies is highly desirable.

• Proven ability to manage multiple brands, cross-functional stakeholders, agencies, and marketing budgets.