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Experience:

3 years required

Skills:

Ad Planning / Ad Buying

Job type:

Full-time

• A learning environment with mentorship.
• Opportunities to work across local and international client and agency teams.
• Performance driven role with a focus on growing business.
• Besides media planning, overseeing and driving operational needs of your clients; you would also be in-charge of being a digital consultant to the clients by advising, guiding and shaping your clients' digital work. While growing existing business will be key, you will also be assisting your senior agency teams in new business development strategies and plans during pitches.
• Develop and maintain comprehensive media plans across various channels.
• Support the team in developing media strategies aligned with client objectives and campaign goals.
• Review, manage, and update purchase orders to ensure alignment with the execution framework.
• Monitor and analyze campaign performance, providing actionable insights and recommending tactical adjustments to optimize results.
• Liaise with media vendors to explore and evaluate new media opportunities.
• Prepare and maintain campaign performance reports for both internal teams and external stakeholders, including post-buy analysis, droppage reconciliation, PIBs, double spotting, and SOV trackers.
• Present media plans and recommendations to internal teams and clients.
• Monitor and track client billing to ensure accuracy and timeliness.
• (For Supervisor to Director levels) Supervise and guide Media Planners in the development, execution, and maintenance of media plans.
• Assist the Senior Planner in preparing quarterly, semi-annual, and annual business reviews.
• Collaborate with cross-functional teams as part of the integrated media planning and management process.
• Manage day-to-day client communications and respond to inquiries in a timely and professional manner.
• Bachelor's Degree in Business Administration/Management, Marketing Management, Advertising, Economics, Communication Research, Communication Arts, etc.
• 1 to 9 years of experience in media planning or in a related role covering the above areas of expertise.
• Fluency in Thai and English (both written and spoken).
• High confidence levels to work with mid to senior level clients (both local and regional/global).
• Strong understanding of media insights and analysis for planning, campaign reporting, and deriving actionable insights.
• Familiarity with performance marketing and programmatic media buying.
• Ability to clearly and effectively present ideas, strategies, and campaign outcomes in a structured manner using PowerPoint, Excel, or other relevant formats.

Skills:

Social media, English

Job type:

Full-time

• Working with brands across categories, ranging from traditional ones to more digitally evolved brands.
• Work with best in business media partners & teams.
• Attain strong understanding of cross channel media strategy by working on diversified category & teams.
• A good understanding of the client's business and develop a great working relationship with key client contacts.
• Demonstrate good collaboration with various divisions and teams across markets.
• Craft overall advertising media objectives from business plans upon competitive analysis, marketing data, key learning and insights.
• Good time management skill and able to follow through on process and delivery timelines.
• Established strong team and client relationships, receive great feedback from co-workers and key client contacts.
• Become the first port-of-call on day-to-day dealings and a trusted advisor to the client by properly justifying recommendations, demonstrate strong timeline management and deliver agreed outcomes.
• Worked on campaign briefs with minimal supervision, providing strategic recommendations with strong insights and channel tactics.
• Built up team capabilities to develop more innovative media solutions, going beyond traditionally planned media and starting to instill a yearning in clients to expand into the digital space and look at how campaigns can be driven by content, social media marketing, programmatic digital, mobile, search, etc.
• Ensured implementation of campaigns that help drive revenue growth.
• Delivered good campaigns with strong business results worthy of awards submissions.
• Develop and build relationships with clients, be a trusted advisor on account requirements.
• Responsible for overall campaign strategy, planning, implementation and post-campaign reviews for your set of brands.
• Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs.
• Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.
• Work with the team on competitive reporting and analysis.
• Propose and implement new planning approaches, ideas and product offerings.
• Support contractual discussions with key media vendors and trading commitments for the client.
• Keep a close ear to the ground on new opportunities to take to clients.
• Help guide and advise the wider team on best practices, innovation and work processes.
• Champion the growth and development of Agency services beyond media planning and buying.
• Work with internal specialist resources and group resources.
• Manage and develop your direct reports.
• Skills and Experience.
• Experience at least 8 years or more in media/marketing industry.
• Experience in working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources.
• Competence in media planning and buying across all platforms with a good understanding and working knowledge of digital media.
• A demonstrated depth of understanding of the industry, business, brands and consumers in client conversations.
• Strong communication and presentation skills.
• Fluent English communication skills.
• Life at WPP Media & Benefits.
• Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and.
• we're.
• just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the.
• cutting edge.
• of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events.
• showcasing.
• team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
• Thank you for your interest in WPP Media. By submitting your details, you are expressing interest in future opportunities at WPP Media.
• Your application will be reviewed by our talent acquisition team. If a suitable opportunity arises, we will contact you for next steps. We appreciate your patience and interest in joining our team.
• LI-Promoted.
• Please read our.
• Privacy Notice.
• for more information on how we process the information you provide.

Skills:

Digital Marketing, Leadership Skill

Job type:

Full-time

• Deliver strategic marketing and communications plans aligned to the school's business priorities and annual budget.
• Evaluate the effectiveness of campaigns and activities, providing insight and recommendations to the SIA Director of Marketing, Principal and SLT.
• Assess market trends and competitor activity in the international school sector.
• Ensure the Shrewsbury Bangkok City Campus and the Shrewsbury Bangkok Riverside brands are represented appropriately.
• Lead, manage and motivate the City Campus marketing team to deliver high quality campaigns, events and communications.
• Provide direction, prioritisation and professional development support to ensure high performance and collaboration across the marketing function.
• Provide quality control, creative direction and editorial oversight across all branded materials, publications, multimedia content and design work.
• Manage the key marketing functions: Events; Advertising and PR, Digital presence including social media and the school website, Networking, Parent Communications; Brand Management; Internal and external communications, media relations and academic department support.
• Work closely with the Admissions department on shared objectives.
• Manage the marketing budget and produce the Budget and Actual report.
• Events.
• Work with the leadership team and Admissions team to deliver high-quality school events including exhibitions, parent seminars, concerts, speech day, graduations, community activities and admissions focused events (both live and digital).
• Ensure brand visibility and strong stakeholder relationships across the school community and beyond.
• Advertising Campaigns.
• Plan and execute brand campaigns and student recruitment campaigns.
• Manage in house creative concepts.
• Digital.
• Manage effectively photographic opportunities.
• Devise and implement high-quality multimedia.
• Identify advertising and PR opportunities that support enrollment objectives.
• Manage effectively the graphic design function for events and advertising campaigns.
• Ensure cross-campus alignment on events, announcements, digital campaigns to ensure a consistent and cohesive Shrewsbury Bangkok messaging.
• Maintain digital directories and third party listings representing the school.
• Social Media/Website.
• Manage effectively social media output in collaboration with the school's cross-campus digital manager.
• Maintain the school's website up-to-date, including news, events, job descriptions, curriculum content, images etc.
• PR & Media.
• Manage effectively PR & Media activities, ensuring timely, accurate and professional engagement with all stakeholders, in line with the school's brand and values.
• Provide editorial oversight for all communications, ensuring high standards of English, appropriate tone and message alignment.
• Support the Principal as the public face of the Campus, providing PR advice and ensuring positive representation in the community and media.
• Contribute to Governors' reports and marketing committees meetings as required.
• Networking & Outreach.
• Work with the Admissions team to promote the school with key stakeholders, including corporate clients, embassies, feeder schools etc.
• Attend networking events, building partnerships with companies and feeder schools.
• Admissions support and Market Development.
• Work closely with the Riverside Admissions team to analyse enrolment data and market trends and to identify mutually beneficial programmes with feeder schools, relocation agents, HR departments of major Bangkok employers and other relevant partners.
• Deliver effectively admissions-specific events that support prospective family engagement.
• Internal Communications & Branding.
• Maintain friendly professional relationships with parents.
• Assist with drafting and proof-reading parent communications.
• Ensure adherence to the school's brand and style guides.
• Reporting.
• Prepare marketing reports as required including the termly marketing summary for the school governors.
• Attend Executive Committee meetings as required.
• The Marketing and Communications Manager reports to the SIA Director of Marketing and the Principal.
• Skills Criteria.
• Essential.
• Excellent English, both written and spoken.
• Experience in a professional marketing environment.
• Experience of budget control, tracking and reporting.
• Excellent planning and time management skills, with ability to prioritise and meet deadlines.
• Practical knowledge of digital platforms, social media and analytical tools, including advertising campaign execution.
• Possess a calm and professional manner at all times.
• Advertising, PR and event management skills.
• Editing and proofing skills.
• Desirable.
• Journalism skills with the ability to identify opportunities and create persuasive stories.
• Experience of working in a school environment.
• Familiarity with Google Workspace, including Google Drive, Google Forms and Google Analytics.
• Experience with design tools, including Canva and Cap cut etc.
• Ability in Thai and Mandarin languages.
• Profesional Expectation.
• Managing effectively the marketing team.
• Be a collaborative team player and maintain effective relationships with academic and administrative staff.
• Work professionally and to a high standard of quality.
• Be a proactive and observant for marketing opportunities.
• Be diligent, positive and committed, inspiring others in the team.
• Be comfortable working in a target-driven environment and be able to work effectively with multiple deadlines.
• Have a keen eye for detail.
• Be an approachable and outgoing professional capable of developing excellent relationships with key stakeholders.
• Play an active role in the school community.
• Be a key communicator/liaison with Shrewsbury Parents (SP), the school's parent association.
• Satisfactory Thai Police Criminal Record check and background checks.
• Confirmation of identity.
• Satisfactory references.
• Verification of qualifications and work experience.
• How to Apply.
• Applications must complete the Shrewsbury International School City Campus Application Form, which is available on the school website (www.shrewsbury.ac.th) under "Job Vacancies" page.
• The application is preferably in English so please select the application for Thai National (English Version).
• Child Safeguarding.
• Shrewsbury International School Bangkok City Campus is committed to safeguarding and promoting the welfare of children. All candidates are required to provide accurate and detailed information about their employment history and the school will carry out background checks on the successful candidate to assess their suitability to work in a school.

Experience:

5 years required

Skills:

Social Media Management, Google Analytics, Automation, Google Ads, SEO, SEM, English

Job type:

Full-time

• Tiered Portfolio Ownership: Run a hybrid operating model - full hands-on ownership of Bangkok LIFE as the flagship growth account; strategic direction, oversight and quality control for the other LIFE and VIVID brands (Layan Life, Anantara Wellness, Vivid) whose property teams execute; and limited, on-demand advisory for remaining units (e.g., AVANI Well).
• Revenue Growth Execution: Lead marketing that maximises top-line revenue and positions wellness as a high-margin business driver, holding the flagship account to explic ...
• Dual-Volume Strategy: Balance long-stay medical/healing demand with short-stay "gateway" wellness seekers to sustain consistent occupancy and yield.
• Wellness Guest Mix: Grow the share of dedicated wellness guests versus standard leisure stays through targeted digital acquisition.
• Capture Rate & Internal Conversion: Equip property teams with conversion-focused digital collateral and pre-arrival campaigns that turn leisure guests into active wellness consumers.
• CRM & Lifetime Value: Own the CRM to track conversion, analyse customer lifetime value (CLV) and lift repeat-guest ratios through personalised nurturing.
• Digital Performance & Data-Driven Acquisition.
• Central Performance Authority: Hold central ownership of the portfolio's digital performance standards - SEO, CRO, CRM and analytics - executing directly for the flagship and defining the frameworks, benchmarks and optimisation standards that property teams apply elsewhere.
• Search Engine Optimization (SEO): Own technical and on-page SEO for high-intent "Healing/Wellness" keywords, prioritising landing-page quality and bounce-rate reduction.
• Conversion Rate Optimization (CRO): Continuously test and improve conversion rates and mobile UX against company benchmarks, using structured experimentation and on-page behaviour analysis.
• Direct-to-Consumer (DTC) Strategy: Drive traffic to owned channels - the Minor Hotels App and brand sites - to grow direct, lower-cost revenue.
• Search Engine Marketing (SEM): Run Google Ads with a strict focus on Return on Ad Spend (ROAS) for high-margin treatments and packages.
• Social Media Management (SMM): Direct paid and organic social to build awareness and deepen engagement on wellness package pages.
• Brand Integrity & Innovation.
• Content Governance & Brand Consistency: Hold central authority over content standards and brand consistency across the portfolio, setting the guardrails and approval frameworks that property teams work within to protect a single, coherent brand voice.
• Scientific & Clinical Integrity: Ensure all content reflects "Integrative Wellness" and "Longevity" standards, with full compliance to evidence-based protocols.
• Collateral Development: Direct the in-house Graphic Designer, site coordinators and AI tools to maintain a high-quality, on-brand library of digital and print assets.
• Market Intelligence: Track market and competitor trends to time revenue-focused promotions during low-occupancy periods and protect therapist productivity.
• PR & Strategic Collaborations.
• Thought Leadership: Support the Commercial Director in coordinating the global PR agenda to position mSpa as a wellness and longevity leader.
• Influencer & Brand Alliances: Identify and shortlist influencers and luxury brand partners for the Commercial Director's review.
• Media Relations: Help maintain relationships with key hospitality and wellness media, coordinating responses with the Commercial Director.
• Content & Channel Management.
• Content & Editorial Calendar: Own the cross-portfolio content and editorial calendar - producing for the flagship and setting the templates and standards that property teams build on.
• Social Content & Engagement: Plan, schedule and run organic social and community engagement for Bangkok LIFE, and govern standards for other units, using a social management tool (e.g., Sprout Social).
• Website Content & Marketing Automation: Create and publish brand.com content and run monthly EDMs in-house for the brands under direct ownership, with performance reporting.
• Tiered Creative Support: Provide full creative and copy production for Bangkok LIFE, quality-controlled templates and guardrails for LIFE/VIVID teams, and limited on-demand support to other units - directing rather than servicing established teams.
• Note: Accountabilities 4 (PR & Strategic Collaborations) and 5 (Content & Channel Management), shown in italics, are held on an interim basis to maintain lean operations. PR duties are intended to transition to a dedicated PR Manager, and content duties to a dedicated Content / Social Media Manager, should the portfolio scale or these requirements expand. Until then, content and creative output is delivered by directing the in-house graphic designer, supporting unit teams and using AI-assisted tools.
• Required Skills.
• Highly data-driven, able to own digital performance end to end and convert analytics into revenue and conversion gains.
• Core digital tools (must-have): Google Analytics 4 (GA4), Google Search Console and Google Ads.
• Familiarity across the wider stack, with depth in several: an SEO suite (SEMrush, Ahrefs or equivalent) and technical-audit tooling (e.g., Screaming Frog); reporting and visualisation (Looker Studio or equivalent); and paid social (Meta Ads Manager).
• Working command of content and channel tools (to direct, not personally produce, output): a social management/scheduling platform (Sprout Social, Hootsuite or equivalent), marketing automation/EDM tools (Mailchimp, GetResponse or equivalent) and design tools for quick turnarounds (Canva; basic Adobe Creative Suite an advantage).
• Able to operate a tiered portfolio model - executing hands-on for a flagship account while governing standards and quality for teams that run their own execution.
• Comfortable briefing an in-house designer and using AI tools to generate and refine copy and visuals; excellent command of written and spoken English.
• Bachelor's degree in Marketing, Communications, or Hospitality.
• At least 7+ years of senior marketing experience - including direct ownership of digital performance and revenue targets - ideally within luxury hospitality or wellness-oriented resorts.
• Additional personal attributes including; skills, qualities or behaviors.
• Entrepreneurial, data-led mindset that thrives on driving results in a fast-paced, publicly listed environment (the "Minor" fit).
• T-shaped" marketer - deep in digital performance, broad across content and social.
• Comfortable operating differentiated levels of involvement across a portfolio without diluting central authority.
• Able to orchestrate designers, AI tools and property teams to deliver output without producing every asset personally.
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