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Experience:

2 years required

Skills:

Digital Marketing, SEM, Google Analytics, Facebook Marketing, English

Job type:

Full-time

• Plan, launch, and optimize paid campaigns across Meta, Google (Search/Display/YouTube/PMax), LINE, TikTok, and Lazada/Shopee for our clients.
• Build strategic media plans budget, channel mix, and audiences mapped to client objectives and KPIs.
• Steer AI-driven campaign types (Meta Advantage+, AI Predictive Models, Google Smart Bidding/PMax) knowing when to let the algorithm run and when to intervene.
• Set up automated rules, alerts, and dashboards to catch pacing issues, delivery anomalies, and broken URLs in hours, not weekly reports.
• Use AI assistants (Claude, ChatGPT, platform AI) for daily performance reviews and optimization recommendations.
• Manage budgets, pacing, and bids to deliver the most efficient results.
• Run structured creative and audience tests; feed learnings into the next iteration.
• Analyze performance and deliver weekly/monthly reports with clear insights and next actions.
• What We're Looking For.
• 2+ years hands-on paid media experience (search + social); agency background a plus.
• Proven track record hitting CPA / ROAS / booking targets.
• Strong Meta Ads Manager + Google Ads; working knowledge of TikTok, LINE, marketplace ads.
• Comfortable with AI-driven bidding and able to explain to a client why the machine did what it did.
• Analytical, detail-oriented, cool under pressure can spot the leak and prioritize the moves with the biggest impact.
• Uses AI tools in daily workflow, or eager to learn fast.
• Good Thai and English (client-facing).
• Plus: Google Ads / GA4 / Meta Blueprint / TikTok certifications - hospitality or travel brand experience - CAPI / server-side tracking.
• Why SOIDEA.
• Regional campaigns for world-class hospitality brands, real budgets, real accountability in a team that invests seriously in AI tooling. Become the media buyer who commands the AI era, not the one replaced by it.