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Skills:

English

Job type:

Full-time

• Campaign setup (including Ad server).
• Deal creation.
• PMP, PG, Open Auction.
• Creative approval.
• Campaign launch.
• Optimization.
• Troubleshooting.
• 25% Client & Partner Management.
• Agency communication.
• DSP communication.
• SSP management.
• CMS coordination.
• 20% Commercial Operations.
• Proposal creation.
• Quotations.
• Payment collection.
• 20% Reporting & Administration.
• Revenue reporting.
• Monthly steering.
• Screen onboarding/testing.
• Inventory coordination.
• Programmatic sales strategy and development.
• Develop and execute a comprehensive programmatic sales strategy to drive revenue growth and achieve business objective.
• Identify and pursue new programmatic opportunities.
• Manage partnership with multiple SSPs.
• Align pricing policies including setting CPM rates.
• Develop programmatic media offering with critical media data including audience metrics.
• Engage with DSP's to support revenue streams from Omnichannel and other buying exchanges.
• Technical integration.
• Collaborate with operation team to create asset list and venue data.
• Work with multiple SSP partners for inventory onboarding, adjustment and maintenance.
• Coordinate between the Company, and the Content Management Systems (CMS) and the SSPs for system integration.
• Troubleshoot technical issues and provide solutions in a timely manner.
• Client communication.
• Educate buyer how to buy programmatically and the difference from the traditional direct buy.
• Act as a key point of contact for clients regarding programmatic campaigns, providing regular updates and addressing any inquiries.
• Proposal development.
• Create compelling programmatic sales proposals and presentations that showcase the unique value propositions of Company's programmatic inventories.
• Create programmatic product manuals that are different from traditional inventory product manuals.
• Contract management.
• Maintain, renew and negotiate agreements and business terms with SSP partners.
• Negotiate programmatic deals with buyers.
• Create campaign deals, adjust as needed, throughout campaign period.
• Oversee contract execution and reporting.
• Performance monitoring and optimization.
• Monitor programmatic campaign performance, analyze data and provide insights to clients for optimization.
• Implement strategies to enhance campaign effectiveness and maximize ROI for clients.
• Identify areas for improvement and implement corrective actions as needed.
• Programmatic dashboard management and reporting.
• Understand various reporting metrics and gather relevant data to update buyers.
• Monitor and analyze sales performance metrics, providing insights and periodical reports to the management.
• Excellent English proficiency in writing and speaking.
• Sufficient experience in programmatic activation in online or other channel in the advertising industry.
• Deep understanding of global agency structure and work flow.
• Deep understanding of programmatic advertising, including SSPs, DSP, ad exchanges and mediation.
• Strong analytic skills and ability to interpret data to drive campaign optimization.
• Excellent communication, negotiation, and presentation skills.
• Ability to work collaboratively in a fast-paced and international environment.
• Result-oriented with a track record of meeting performance targets.