Role responsibilities:

• Develop strategies for all marketing perspectives; Branding, Digital, Communication, Advertising, Public Relation, Customer Relationship Management and Royal Program
• Setting budget and analysis budget overviews, and analysis competitors.
• Able to indicate brand positioning and develop marketing plan to match with target customers.
• Identify marketing opportunities to reach new market segment and expand market share.
• Analyze competition situation and design competitive advantage plan.
• Coordinate with category and operation team to achieve the same business objective.
• Lead in relevant marketing agencies selection and being the contact point for marketing brief, approval and implementation.
• Planning and develop marketing strategy and execution plan for event calendar, theme, and mechanics; ensures synergies with shop-wide campaigns and online campaigns.
• Coordinate with tenants for support media, activity, sale promotion and other.
• Responsible for managing the performance and development of the team members.
• Develops reports and presentations for internal and external meetings.

Qualifications:

• Bachelor’s degree or Master’s degree in business, marketing, sciences and related fields.
• Experience in marketing environment as a lead role.
• Familiar with Retail Business.
• Proficient knowledge in recent marketing tool and software.
• Good command of English and computer literate.
• Excellent interpersonal and communication skills (written and verbal).
• Extremely detail-oriented to ensure accuracy and quality across all tasks.
• Excellent problem-solving and management skills.
• Expert in social media, analytics tools and fast learning in Marketing technology
• Strong entrepreneurial, analytical, strategic thinking & planning, presenting and interpersonal skill
• Outstanding personable with inspiring