Beauty & Wellbeing Thailand Marketing Lead (WL2) Job ID:

atUnilever Thailand

Unilever Beauty & Wellbeing is home to well-loved brands such as Sunsilk, Dove, Tresemme, Clear, Pond’s, Vaseline, and Citra.  This role will create and operationalize the total brand marketing strategy, product concept, campaigns, activities, initiatives, and launches.  This role reports into the Category Thailand Lead.

Key responsibilities:

  • Manage the end-to-end P&L of total portfolio.

  • Designing and executing the annual brand marketing plans – innovations & activations both.  With global brand there will be a mix of global + local activits for design and execution.

  • Manage the A&P budget and other key resources.

  • Lead a team of brand support managers—mentoring, coaching, and developing them to deliver both business targets and next generation leadership.

  • Manage the creative and media agencies to deliver great marketing mixes in the market.

Key stakeholders for this role:

  • Beauty & Wellbeing trade & sales team.

  • Category finance, supply chain.

  • Category R&D technical project leaders.

  • Regional/Global marketing teams.

  • External agencies:  Creative, media, digital, events, PR.

Key competencies required for this role:

  • Project management: ability to lead the end-to-end innovation projects.

  • P&L management: brand custodian and responsible for total portfolio.

  • Stakeholder management: ability to work with cross functional teams including regional/global marketing teams.

  • Marketing mix creation: experience in creating communication mixes from scratch.

  • Can translate consumer insights into strategy and action that will generate business impact.

  • Strong local media knowledge including latest trends on digital marketing.

  • Ability to work in a fast paced, trend-based category.

  • Ability to lead a small team.

  • Leadership of the Future – with a style appropriate to a networked and agile organisation.

  • Strategic thinking & influencing (building “big relationships”).

Expected qualification/professional experience:

  • At least 6-8 years of brand management experience.

  • With experience of managing subordinates and teams.

  • Able to influence stakeholders (local and global).

  • Experience in Beauty company/industry/channel is a plus.

  • Preferably in FMCG or fast-paced environment. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Experience required
  • 6 years
Career level
  • Senior Level
Only Thai nationals can apply
Job function
  • Product / Brand Management
  • Strategy / Planning
  • Marketing / Advertising
Job type
  • Full-time
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Company overview

Size:2000-5000 employees
Industry:Consumer Products
Location:Bangkok
Website:www.unilever.co.th
Founded in:1932
Ranking:4/5

Unilever Thai Group of Companies is a fast-moving consumer goods company with a strong presence in Thailand for more than 80 years. Unilever offers Thai consumers a wide range of leading brands in four categories; Home Care, Personal Care, Foods and Ice cream products. Our Thai p ...

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Why join us: ไม่ว่าคุณจะเป็นนักศึกษาที่กำลังมองหาที่ฝึกงาน หรือเป็นคนรุ่นใหม่ที่กำลังมองหาความก้าวหน้าในอาชีพการงาน ที่ Unilever คุณจะได้รับทั้งโอกาสในการพัฒนาตัวเอง สวัสดิการดีๆ วัฒนธรรมองค์กรที่สนับสนุนให้ทุกคนแตกต่าง และอื่นๆ อีกมากมาย คุณสามารถสร้างอนาคตของตัวเองด้วยการทำงานกับบริษัทที่ผู้คนคอยผลักดันให้เติบ ... Read more

Job location: Huai Khwang
Head office: Unilever House, 161 Rama9 Road, Huai Khwang, Huai Khwang, Bangkok 10310
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