• Analyze market trends, competitor activities, and requirements from sellers and partners (non-sellers e.g. banks, telco, etc) to develop monetization strategy to grow revenue (ads, cash, commission)
• Develop seller packages, partnership packages, and relevant business pitch decks to facilitate the Business Development teams on package sales with sellers, and partnership discussion with non-sellers e.g. banks, telco, etc

2. Partnerships:

• Acquire new partners (non-sellers e.g. banks, telco, etc) and maintain relationships with existing partners for monetization revenue, promotion support and co-marketing campaigns

3. Business Analytics and Strategy:

• Create framework for data analysis, extract data, and report findings using suitable visualization tools in areas including user segmentation and CRM, commercial campaign performance and budget efficiency improvement, conversion funnel improvement
• Provide actionable insights driven by data to support business goals and develop new marketing strategies
• Build dashboards, and regularly review and analyze key commercial and marketing metrics to enable marketing team members to efficiently monitor performance and and effectively make decisions

4. Performance Tracking and Revenue Optimization:

• Track monetization revenue from seller packages and partnership packages sales, and identify areas for improvement
• Optimize pricing model for the packages, ads placements, and other revenue-generating elements during the campaigns
• Provide regular performance, commercial metrics and budget updates, next action plans, and forecasts to key stakeholders to maximize ROI

5. Cross-Functional Collaboration:

• Collaborate with data teams to create reports that can effectively measure campaigns and channel performance
• Work closely with campaigns and relevant business operations teams to provide insights for future business improvements
• Collaborate with Business Development teams (TikTok's Global Business Solutions team, TikTok Shop's Cluster teams) for package sales, and other related stakeholders to ensure adoption and sold-out rate of campaign packages

Minimum Qualifications:

• Bachelor's degree in Business, Economics, Marketing, or related field of study.

Master's degree is a plus

• Minimum 5 years of work experience with a focus on strategy and business analytics
• Proficiency in processing complex data sets using Excel
• Experience using other data analysis and visualization tools such as Excel, SQL, Python, R, Tableau or similar softwares

Preferred Qualifications:

• Familiarity with advertising technologies and good understanding of e-commerce seller's view points
• Strong analytical and logical thinking skills with the ability to interpret data and trends to provide actionable insights