• Tracking team progress and leaning in when coming up with solutions to support attainment
• Educating teams on brand building, media solutions, market sector and/or verticals to level up their consultative selling skills and troubleshooting
• Driving more self-sufficiency within the CST team by optimising operational efficiencies, supporting task prioritisation and adoption of automation
• Being willing to dive in and support with campaign management and optimization where required
• Leading by example in setting the expectations for the team, while building an open and supportive culture
• Building coaching and progression plans with team members where required

Client Success

• Oversee the performance of the hybrid pod business
• driving day-to-day maintenance of the book of business
• Spot opportunities within the vertical for advertisers within the book of business that line up with their business and marketing goals, as well as minimizing churn and other slowdowns
• Formulate strategic plans to onboard and educate advertisers through scaled initiatives and programs and ultimately growing the existing business partnership
• Aligning with Brand Partnerships teams on account plans and building actionable next steps for execution across the year and collaborate with cross-functional teams to pitch and close opportunities
• Identifying business priorities based on market landscape, advertiser mix, vertical, product adoption and revenue data alongside with Industry & Client Solutions Lead
• Drive and create best practices in the form of playbooks, case studies, workshop content, frameworks etc.
• Proactively lead product update discussions, educate brands and agencies on TikTok’s new and existing products, and advise on best practices to drive optimal performance and groundbreaking campaigns

Stakeholder Management

• Engaging and building relationships with senior advertisers
• Establishing collaborative partnerships internally with cross-functional teams
• In collaboration with the sales team, conduct regular business reviews and take a consultative, long-term approach to build productive relationships with advertisers
• Maintaining a birds eye view on priorities and necessities during advertiser business reviews and audits, working with the Client Solutions Managers on coming up with appropriate narratives and solutions
• Fostering and driving detailed and transparent business updates to leadership in a timely cadence

Minimum Qualifications:

• Over 5+ years of experience in account management/client services roles in digital marketing, product, consulting, communications, or internet technology; with 3+ years of people management experience
• High degree of autonomy and self-direction.

Proven track record of building a profitable book of business

• Experience managing performance advertisers with a deep understanding of their challenges is a plus
• Strategic thinker with experience identifying and leading initiatives to drive business performance and operational efficiencies.
• Ability to gather, analyze and present data to identify insights around the state of the business and build actionable next steps to improve performance
• Solid knowledge & experience in tracking, attribution, and measurement logic; experience using some of the major tools like GA, MMPs, pixel implementation, Brand Lift Studies, and basic troubleshooting knowledge
• Hands-on experience with planning, optimising and reporting on full funnel (brand to performance) campaigns

Preferred Qualifications:

• Solid understanding of media landscape, brand building and marketing as a whole for global & local brands.

Deep knowledge in Automotive, Finance & Fintech, & App industry preferred, with strong industry connections a plus

• Creative/Brand Strategy experience is a plus
• Proactive, positive and exemplifies a growth mindset
• Highly organized, confident and self-motivated individual that is equally comfortable supporting team members and communicating with senior stakeholders
• Strong analytical mindset with hands-on experience in dashboards, data infrastructure, data visualization, and turning data into actionable insights and recommendations
• Excellent communicator and presenter, with strong interpersonal skills and the ability to simplify complex data for diverse audiences
• Flexible team player who navigates a fast-paced and often ambiguous environment well
• Able to travel where required