Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

The SEA Marketing Specialist (6-month contract) will support ongoing and priority marketing initiatives that strengthen BCG’s presence and expertise in Thailand. This role will focus on executing high-impact marketing and communications activities across external and internal platforms, supporting marketing operations, and delivering country- and/or industry-specific engagements that showcase BCG’s expertise, impact, and thought leadership to the business community.

The SEA Marketing Team strategizes and executes branding and marketing activities across the region. This includes managing media relations, social media, facilitating strategic partnerships, reviewing content for publications and opinion editorials, and organizing events to promote BCG’s thought leadership.

BCG serves Southeast Asia from seven offices: Singapore, Kuala Lumpur, Jakarta, Bangkok, Manila, Ho Chi Minh City, and Hanoi.

This role reports to the SEA Head of Marketing and works closely with Bangkok office leadership, the SEA Partner Group, and AP/Global Marketing teams.

During the 6-month contract period, you will:

• Support local leadership and the SEA Head of Marketing in executing media and communications strategies, including editorial planning and media engagement across priority channels
• Build and maintain relationships with local Thai media and regional/international media based in Thailand
• Identify relevant events and conferences in Thailand and SEA for spokesperson participation
• Identify industry organizations and partnership opportunities for co-branded initiatives
• Provide marketing counsel aligned with business priorities
• Develop and manage targeted client engagements that highlight BCG’s expertise
• Lead end-to-end event and webinar execution, including planning, delivery, and follow-up
• Develop and coordinate high-quality print and digital communications (direct mail, web, brochures, etc.) for clients and public distribution
• Draft and edit op-eds, articles, publications, social media posts, and other marketing materials as required
• Liaise with translators and review English-to-Thai translated materials to ensure accuracy and alignment with business standards
• Draft and distribute a quarterly Bangkok-focused marketing newsletter in collaboration with local leadership
• Coordinate with AP Marketing and global practice area teams to amplify SEA initiatives internally
• Provide direction and guidance to marketing administrators and executive assistants supporting marketing events

What You'll Bring

• 3-5 years of experience in communications and marketing (in-house or agency)
• Strong understanding of traditional and digital media landscapes
• Excellent written and verbal communication skills; ability to synthesize and present information clearly
• Professional judgment, stakeholder management capability, and strong consensus-building skills
• Strong organizational and project management capabilities; ability to manage multiple priorities in a fast-paced environment
• Good understanding of Thailand’s business and media landscape
• Ability to work independently and take initiative
• High attention to detail and accuracy
• Business-level fluency in English and Thai
• Willingness to travel occasionally within SEA
• Established relationships with Thai business media
• Experience in professional services, corporate communications, or PR consultancy
• Experience engaging with senior stakeholders

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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