Shopee (Thailand) Co., Ltd.
Business & Performance Analytics (BD Analytics) (ShopeeFood)
atShopee (Thailand) Co., Ltd.Department Business Development and Partnerships
LevelEntry Level
LocationThailand - Bangkok
The Business Development and Partnerships teams at Shopee are dynamic and energetic. The teams are always looking to acquire business opportunities to drive Shopee to be the No. 1 e-commerce platform in Southeast Asia and Taiwan. The aim of the Business Development and Partnership teams is to provide Shopee’s buyers with a wide variety of product listings at the best prices.
Job Description:
1) Business & Performance Analytics
- Analyze BD performance across the funnel (e.g., acquisition > activation > performance), merchant investment, and key productivity indicators; translate findings into actionable recommendations.
- Perform rapid KPI spot-checks when metrics move unexpectedly: identify what changed, isolate where it changed, assess likely drivers, and recommend next steps.
- Conduct deep-dive analyses using hypothesis-driven approaches and structured root-cause logic (MECE frameworks) to uncover growth levers and performance gaps.
- Build clear narratives that connect analysis to decisions (trade-offs, impact size, confidence level, and recommended actions).
2) KPI Framework & Planning Support
- Maintain and improve KPI frameworks: metric definitions, calculation logic, reporting cadence, and a single source of truth.
- Support periodic planning cycles (half-year / annual) by building bottom-up projections: gather assumptions and action plans from stakeholders, translate them into topline forecasts, scenario models, and risk/opportunity assessments.
- Partner with BD leaders to set targets grounded in data, historical trends, and market context; ensure assumptions are explicit and measurable.
- Monitor forecast accuracy and refine drivers/assumptions over time.
3) Data Quality, Logic Validation & Governance
- Validate data integrity end-to-end from raw sources to final outputs through sanity checks, reconciliation, outlier detection, and metric logic validation.
- Proactively debug discrepancies and collaborate with BI, Product, and Ops teams to resolve tracking or pipeline issues.
- Document metric definitions, assumptions, known limitations, and any changes to calculation logic to ensure transparency and repeatability.
- Establish simple guardrails to prevent common analytics errors (e.g., duplicate joins, wrong partitions, misaligned time zones).
4) Dashboards, Reporting & Automation
- Build and maintain dashboards and recurring reports that are accurate, scalable, and designed for self-serve consumption.
- Drive efficiency by automating repetitive workflows (alerts, exports, validation routines) where possible.
- Contribute to analytics infrastructure improvements: templates, playbooks, metric QA checklists, and standardized reporting practices.
5) Project Execution & Cross-Functional Collaboration
- Partner with BD, Marketing, Product, Ops, and Data teams to define success metrics and measurement plans for key growth initiatives.
- Evaluate initiative impact using practical measurement approaches (e.g., before-after, segmentation, holdout logic where feasible) and communicate results with clarity.
- Own analytics workstreams end-to-end from problem framing and stakeholder alignment to delivery and follow-through (with broader ownership expected at Senior Associate level).
Requirements:
Requirement: Must-Have
- Bachelor’s degree or higher in Business, Economics, Analytics, Engineering, Statistics, or a related quantitative field.
- Does not “trust the number” at face value, able to validate raw data, trace calculation logic, and challenge assumptions before concluding.
- Strong MECE thinking with the ability to plan and execute quickly under ambiguity; comfortable breaking open-ended problems into clear analytical steps.
- Proficient with CTEs, multi-table joins, window functions, aggregation, and debugging complex query logic in large-scale data environments.
- Advanced Excel / Google Sheets skills; strong modelling ability and comfort working with large datasets.
- Clear and concise in both Thai and English (written and verbal); able to present findings to technical and non-technical audiences.
Requirement: Nice-to-Have
- Data Visualization: Tableau, Power BI, Looker Studio (or similar).
- Automation & Scripting: Python for analysis/automation; Google Apps Script is a strong plus.
- Industry Experience: Marketplace, e-commerce, food delivery, or other fast-paced tech environments.
- Experimentation Mindset: Familiar with hypothesis design, guardrail metrics, and measurement discipline in A/B or quasi-experimental settings.
- Stakeholder Ownership (Senior-leaning): Experience independently driving cross-functional projects to completion.
Salary
- Negotiable
Job type
- Full-time
Company overview
Size:2000-5000 employees
Industry:Information Technology
Location:Bangkok
Website:careers.shopee.co.th
Founded in:2015
Ranking:4.5/5
Shopee makes online shopping easy, secure and fuss-free. Shopee is a mobile focused modern marketplace where everyone can browse, shop and sell products of all kinds anytime and anywhere. Shopee is tailored for Southeast-Asian markets, combining the easiness of consumer driven ma ...
Why join us: Shopee is rapidly online shopping tech company in Thailand and other South East Asian markets. We do innovate on many fronts in online shopping, providing an unique opportunity to learn about ecommerce technologies and trends. We have a multinational and dynamic workplace with gr ...
Head office: Shopee
Benefits
- Professional development
- Dental Insurance
- Five-day work week
- Flexible working hours
- Life Insurance
- Health Insurance
- Maternity leave
- Social Security
- Performance bonus
- Provident fund
- Learning & Development Opportunities
Jobs you may like
WorkVenture gives you an inside look at what it's like to work at Shopee (Thailand) Co., Ltd., office & team photos, reviews and more. This is the Shopee (Thailand) Co., Ltd. Company Page. All content is posted anonymously by employees currently or previously working at Shopee (Thailand) Co., Ltd..Apply to ADGESApply to Jong StitApply to WatfordApply to Wisible