Key Responsibilities :

• To responsible to the Park Management for the implementation and delivery of the marketing strategy including online and offline.
• To ensure that all programs are monitored and tested for effectiveness and will maintain a tight control over the marketing budget.
• Create and maintain a desirable image within the market place.
• Create an ongoing series of visitation triggers within the market place.
• Plan and develop marketing strategies, program and promotions to effectively meet the needs and capture all the target markets identified.
• Plan sales organization structure, incl. Corporate and Educational sales functions
• Develop and implement effective and efficient promotional strategies.
• Identify target market groups and segments and source for new client accounts.
• Work closely with advertising agency for all advertising media and public relation matters.
• To seek sponsorship for supporting waterpark activities, concerts and entertainment in waterpark.
• Manage for graphic design for all material for Sales, Marketing and others.
• Manage and maintain company social media presence and digital medias.
• Measure and report performance of all digital marketing campaignsand assess against goals (ROI and KPIs).
• Design agency / concierge remuneration scheme and contracts.
• Develop, lead and retain effective sales team.
• Ensure traffic flow through organized sales.
• Collaborate with other consumer attractions.
• Building business relationships with key government stakeholders, including Pattaya City, Tourism's Authority of Thailand, and Department of Tourism's

Qualifications:

• Thai national or Foreigner with long experience in Thailand.
• Fluent in English, spoken and written.
• Bachelor’s Degree or higher in Marketing or related filed.
• Minimum 10 years of experience in a leading role at a sales department of Attraction Business (Preferably in Pattaya / Bangkok)
• Excellent understanding of and contacts to major tourist agents and hotel concierges.
• Excellent communication and interpersonal skills.
• Experience in leading teams.
• Creative and strategic thinking.