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Associate Director, Consumer Insights (Qualitative)

atNielsenIQ (Thailand) Limited


Job Description


ABOUT THIS JOB

This position plays a significant role in connecting our teams to our clients, driving change with insights and measurable global impact.

At Nielsen, our Associate Director (AD)'s are known as trusted partners to their clients and industry experts to their colleagues.

Your insights will influence decisions for some of today's leading global companies.


RESPONSIBILITIES

  • Manage and develop a client servicing team to ensure prompt delivery of research services to internal and external clients, within the parameters of set objectives and performance indicators.

Project Management and Client Management

  • Independently manage Qualitative research projects.
  • Forge and develop sustained relationships with clients through consistent and visible demonstration of the Company's competitive strengths.
  • Drive client value by providing insights and actionable recommendations during presentations or business reviews and also by providing value-added analyses and response to special requests.
  • Liaise with other business units in order to add value to the client through integrated, value-added reports.

Team Development

  • Help develop and enhance in-house capabilities, especially in moderation of Focus Groups / In-Depth Interviews through active personal engagement (moderation) and training/development of Team Members.
  • Actively train team members and develop their capabilities on current and emerging research trends.

Sales, Marketing and Business Imperatives

  • Be part of the business development process by providing consultative knowledge and domain knowledge expertise
  • Showcasing Nielsen's thought leadership, value propositions and expertise in qualitative research
  • Ensuring the commercial and financial viability of projects undertaken
  • Understand the basic commercial and financial implications of projects undertaken
  • Assume leadership of key Business Process Improvement initiatives that may be assigned, in accordance with broad business goals/direction.


A LITTLE BIT ABOUT YOU

You're the first to recognize an opportunity to solve our client's objectives or challenges. You are able to manage relationships and expectations as well as manage projects, and your experience speaks for itself. Curiosity, communication, and critical thinking drive your work-whether you got your start in sales or consulting, analytics or consumer insights. Now you're ready for what's next.


QUALIFICATIONS

  • Bachelor Degree (relevant to the field of market research) is required
  • 8-10 years of proven research experience (at least 5 years in Qualitative Research across diverse categories such as FMCG, Telecoms, Finance and Auto.
  • A firm advocate of client - centricity and consultative approach
  • Expert knowledge of qualitative research techniques and methodologies (including but not limiting to focus groups, in-depth interviews, ethnography, and observations).
  • Strong presentation and workshop facilitation experience is essential
  • Able to articulate valuable insights into powerful and impactful reports
  • An attitude of the doer and passionate about making a difference
  • Experience and exposure to behavioral research, semiotics and/or design thinking will be advantageous.
  • Proficient in Microsoft Excel & Powerpoint and Google Spreadsheet & Slides.
  • Excellent written & verbal communication skills


Additional Information


About NielsenIQ

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge. We like to be in the middle of the action. That's why you can find us at work in over 90 countries, covering more than 90% of the world's population. For more information, visit www.niq.com.

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Experience required
  • any or no experience
Salary
  • Negotiable
Job function
  • Senior Management
Job type
  • Full-time
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Company overview

Size:n/a
Industry:Research / Survey
Location:Bangkok
Website:nielseniq.com/global/en/
Founded in:n/a
Ranking:5/5

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the ... Read more

Why join us: ขณะนี้เรากำลังขยายธุรกิจ และ ต้องการผู้ร่วมงานจำนวนมาก ทั้งในกรุงเทพฯ ปริมณฑล และ ต่างจังหวัด

Head office: 323 ชั้น 26 อาคารยูไนเต็ดเซ็นเตอร์ ถนนสีลม แขวงสีลม เขตบางรัก กรุงเทพมหานคร 10500
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