Jop position

บริษัทต้องการนักการตลาดดิจิทัลสำหรับหลักสูตรคอร์สเรียนออนไลน์รุ่นใหม่: ค้นคว้า ศึกษาคู่แข่ง วางกลยุทธ์ ใช้เครื่องมือดิจิทัลทั้ง Facebook, Line@, SEO/SEM, Youtube, CRM tools เพื่อสื่อสารให้ถึงใจตอบโจทย์กลุ่มลูกค้า

BIH is looking for a creative Digital Marketing Specialist to promote our online and offline learning courses and solutions. The role will be responsible for maintaining and developing the strategy used in BIH's on-going Digital Marketing efforts, utilizing Social Media, Email Marketing techniques and Web Analytics, among others. You will also work collaboratively with our marketing team and external digital agency to coordinate implementations and measurement of digital campaigns to drive fast growth.

Responsibilities

• Build and manage BIH Digital Marketing portfolio via website and social media (including all images, tools, and content), digital advertising, CRM & marketing automation
• Develop and maintain ongoing social media program (including regular FB / LINE@ posts, news, job listings, etc.), company's blog and e-newsletter
• Day-to-day support to cross-functional teams with reports, analysis, draft marketing documents and managing content calendar
• Provide customer service by answering questions and concerns when necessary
• Manage various marketing projects that include developing marketing campaigns, content strategy, and conducting analysis
• Establish and monitor ROI and KPIs
• Maintain effective, cohesive, and engaging brand messaging

Qualifications

• Related degree (Marketing/Business/Communications or similar area of study)
• At least two years of experience working in a similar role
• Digital Marketing experience
• Full understanding of Social Media Platforms - Facebook, Youtube, Instagram, Google adwords and analytics, square space, etc.
• Experience with Search Engine Marketing and/or Search Engine Optimization
• Understanding of Customer Relationship Management (CRM) and Marketing Automation concepts and technologies
• Solid understanding of web metrics, digital analytics with ability to generate, analyze, and interpret data and develop actionable insights
• Self-starter with great attention to detail
• Ability to multitask, self-manage activities, and solve problems
• Excellent organizational, time management and interpersonal skills – including both written and verbal communication