The Opportunity

We are seeking a strategic and execution-driven Senior Specialist to lead the planning and delivery of webinars that support business growth, partner engagement, and thought leadership. This role will require strong cross-functional collaboration, content development capabilities, and a data-informed approach to drive measurable impact.

You will own the end-to-end webinar lifecycle—from ideation and coordination to performance reporting—while acting as a key liaison across sales, marketing, and leadership teams.

Key Responsibilities

Webinar Strategy and Planning

• Develop a webinar calendar that aligns with key business and partner objectives

• Propose timely and relevant webinar topics, speakers, and formats based on audience needs, performance data, and market trends

• Lead internal discussions to shape webinar themes and positioning

Cross-Functional Collaboration and Communication

• Coordinate with stakeholders across marketing, sales and leadership to align on goals and ensure engagement throughout the planning process

• Prepare briefing materials and speaker support content, ensuring consistent messaging and delivery

• Act as a reliable point of contact for internal stakeholders and external contributors involved in webinar execution

Project Management and Execution

• Manage end-to-end webinar logistics including scheduling, registration, platform setup, dry runs, and live hosting

• Ensure all event elements are delivered on time, including promotional campaigns, content assets, and speaker coordination

• Monitor execution and problem-solve during live sessions as needed

Performance Analysis and Reporting

• Track and analyze performance metrics (e.g. impressions, CTR, registration, attendance, engagement, conversion)

• Summarize insights and learnings in structured performance reports and presentations

• Use findings to recommend improvements for future webinars and engagement strategies

Requirements

• 3–5 years of experience in digital marketing, with a strong understanding of campaign metrics and performance levers

• Strong critical thinking skills; able to connect content planning with business strategy and audience intent

• Exceptional communication and stakeholder management skills; confident in working with senior leaders, speakers, and cross-functional teams

• Ability to break down complex projects into actionable steps and independently manage multiple moving parts

• Proficiency in building structured, visually clear decks and post-event reporting

Nice-to-Haves

• Familiarity with webinar tools (e.g., Zoom Webinar, ON24) and CRM/marketing platforms (e.g., Salesforce, HubSpot)

• Experience working with sales teams or in a B2B environment

• Comfort navigating ambiguity in a fast-paced, collaborative setting

Why Join Us?

At Agoda, you will play a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division. If you are an innovative thinker passionate about travel technology and have the skills to elevate our brand narrative, we invite you to apply and be part of our dynamic team!