Key Responsibility:

• Category Strategy & Business Growth

Develop category strategy for HBW across O2O channels, including Lotus's App, Marketplace, and any initiatives. Identify growth opportunities from market trends, customer demand, marketplace data, and internal sales performance.

• Assortment & New Opportunity Development

Manage category assortment, hero SKUs, top-selling items, trending products, and new-to-Lotus's opportunities. Work with offline buyers, vendors, and internal teams to onboard new items, expand online assortment, and support store shelf opportunities.

• Vendor Partnership & Negotiation

Lead vendor discussion on pricing, promotion support, CN, trading terms, exclusive deals, stock support, and campaign participation. Build strong vendor relationships to support both short-term sales and long-term category development.

• Pricing, Promotion & Margin Management

Monitor competitor pricing and platform pricing, especially Shopee / Lazada / TikTok. Drive competitive pricing while maintaining margin guardrails. Plan promotion mechanics, campaign offers, and vendor-funded support to improve sales and profitability.

• O2O Project Execution

Lead and coordinate key O2O projects such as 1PX assortment expansion, MFC assortment, new vendor onboarding, SKU creation, shelf selection, stock planning, and campaign execution. Ensure smooth execution from planning to go-live.

• Performance Management & Business Review

Track category KPIs including sales, GMV, margin, traffic, conversion, SKU productivity, stock availability, sell-through, campaign performance, and shelf performance. Analyze results and recommend corrective actions to improve performance.

• Cross-functional Collaboration

Work closely with Offline Commercial, Marketplace, Supply Chain, Store Operations, Finance, BI, Marketing, Content, SRD / Planogram, and Tech teams to ensure end-to-end execution and business alignment.

• Team Leadership & Capability Building

Lead category team members, prioritize workload, coach team capability, and ensure clear ownership across category management, vendor coordination, pricing, promotion, reporting, and project follow-up.

Qualifications

Category Management Strong understanding of assortment planning, category strategy, SKU lifecycle, hero SKU selection, and category performance management.

O2O / eCommerce Business Understanding Knowledge of online platforms, marketplace dynamics, Lotus's App, 1PX, MFC, store-based fulfillment, and offline-to-online business models.

Commercial & Negotiation Skill Ability to negotiate with vendors on price, margin, promotion support, CN, trading terms, and business investment.

Pricing & Profitability Management Strong understanding of price benchmarking, competitor price tracking, margin guardrails, promotion mechanics, and P&L impact.

Data Analysis & Business Insight Ability to analyze sales, market data, SKU productivity, stock status, campaign performance, and customer demand to identify actionable business opportunities.

Project Management Ability to manage multiple O2O initiatives at the same time, coordinate across functions, follow up timeline, solve blockers, and ensure execution quality.

Cross-functional Leadership Strong collaboration skill with offline buyers, supply chain, store operations, marketing, finance, BI, tech, and platform teams.

People Management Ability to lead, coach, and prioritize team workload, especially in a fast-moving environment with multiple categories and projects.

Problem Solving & Agility Able to respond quickly to business issues such as price gaps, stock shortage, poor sales performance, vendor delay, and execution gaps.

Communication Skill Clear communication in Thai and English, with ability to present business updates, project status, and recommendation to management.

CP AXTRA | Lotus's

CP AXTRA Public Company Limited.

Nawamin Office: Buengkum, Bangkok 10230, Thailand

"By applying for this position, you consent to the collection, use and disclosure of your personal data to us, our recruitment firms and all relevant third parties for the purpose of processing your application for this job position (or any other suitable positions within Lotus's and its subsidiaries, if any). You understand and acknowledge that your personal data will be processed in accordance with the law and our policy."