Key Responsibility:

1. Marketing Strategy & Communication

• Translate consumer insights into actionable marketing campaign strategies.
• Build and own the end-to-end communication plan for new product launches , Value Theme and Category Campaign.
• Define the unique selling proposition (USP), target audience, and key messaging to ensure smooth product launches across all channels.

2. Campaign & Vendor Management

• Partner with vendors to co-plan and launch new products or compelling campaigns.
• Manage relationships with agencies and vendors to create impactful creative assets that align with brand standards.
• Oversee the approval process and secure stakeholder sign-off on creative outputs.

3. AI-Powered Content Generation

• Utilize AI tools for rapid content and creative asset generation, including initial drafts of copy, social media posts, and visual concepts.
• Direct and refine AI-generated outputs to align with brand voice and standards.

4. Cross-Functional Collaboration

• Act as the central liaison with Commercial, Media Planning, and In-store Marketing teams to ensure consistent campaign messaging and a seamless customer experience.

5. Project & Stakeholder Management

• Oversee campaign timelines and manage stakeholders throughout the campaign funnel and phrasing.

6. Market & Post-Launch Analysis

• Monitor market trends and new innovations to integrate into campaign planning.

• Analyze post-launch results and capture key learnings to inform future campaigns.
  

Qualifications:

• Strategic & Analytical Thinking: translate consumer and market insights into a solid marketing strategy.

• Creative & Communication: Strong skills in crafting and directing compelling brand messages.

• Project & Vendor Management: manage end-to-end campaign timelines, budgets, and relationships related team.

• Digital Marketing & Campaign AI: understanding of digital marketing channels and the ability to leverage AI tools for tasks like content generation, trend analysis and workflow

• Data Analysis: use data to analyze campaign performance and extract key learnings for continuous improvement.

• Collaboration: work effectively across departments and with external partners to achieve shared goals.
  

CP AXTRA | Lotus's
CP AXTRA Public Company Limited.
Nawamin Office: Buengkum, Bangkok 10230, Thailand

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