Grab
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Strategic Merchant Marketing - Assistant Manager
atGrabJob Description
Life at Grab:
At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.
Get to know the Team:
This is a unique role that offers an incredible opportunity for the right person to join the IMC (Integrated Marketing Communications) team at the heart of Grab Thailand. Merchant partners are an essential part of Grab business. This role focuses on strategic framework and seamless workflow creation of engaging and retaining merchant partners to ensure the sustainable development and relationship of merchant partners along with Grab's company growth. This role will work hand-in-hand with merchant benefits, merchant operations and merchant communications teams.
Get to know the Role:
- Planning strategic directions and implementation of sustainable merchant engagement and retention communications and events.
- Working closely with the operations team to ensure merchant communications strategies are well executed.
- Leading the execution of merchant-related marketing campaigns and activities to ensure flawless brand presence and coordination.
- Responsible in achieving KPI and target set by Country Marketing Head & co-share key KPIs with operations team
The day-to-day activities:
- Understand business requirements from the merchant insights and merchant operation team.
- Drive merchant love and merchant retention strategy in Grab's ecosystem.
- Create campaigns and content via both offline or digital channels to drive merchants' understandings and engagement.
- Work with the creative team to come up with creative approach and design marketing materials needed, including artwork, videos and ads copies.
- Co-ordinate with the performance marketing team to execute and monitor digital ads. Conduct content optimization to scale up the number of leads, resulting in lower CPL
- Create communication strategy for existing merchant community to promote retention and engagement
- Work closely with all merchant operation and communications teams across all verticals to execute campaigns
The must haves:
- Education: Must possess at least a Bachelor's degree preferably with a focus on Marketing, Economic, Business, Advertising, Communications, Public Relations and/or Business Administration
- Branding marketing, online marketing, or performance marketing experience is preferred
- Relevant marketing experience: At least 4 years of relevant marketing and strategic planning experience; FMCG experience, startup experience, or consulting experience is preferred
- Goal-oriented and can execute fast: Track record of success in achieving targets on time in a rapid growth, start-up environment
- Relentlessly driven and seeks challenges: Willingness to drive growth and able to embrace and tackle challenges
- Collaborative, team player: Effective in engaging and influencing marketing and sales team members to achieve targets
- Resourceful and creative: Can develop creative, innovative ideas for marketing through different channels to reach, engage and grow the MEX community
- Highly detail-oriented: Ensure the quality of all marketing materials and communications
- Good command in Thai and English: Fluency in spoken and written English is preferred
- Computer literacy, MS-office and other instant program.
Our Commitment:
We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.
About Grab:
Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries.
Join us today to drive Southeast Asia forward, together.
Experience required
- any or no experience
Salary
- Negotiable
Job function
- Marketing / Advertising
- Management
Job type
- Full-time
Company overview
Size:2000-5000 employees
Industry:Mass Transportation
Location:Bangkok
Website:www.grab.com/th
Founded in:2012
Ranking:4/5
Grab Thailand believes in a strong social mission to improve the lives of taxi drivers and passengers in Thailand, as well as to revolutionise the Thai taxi industry. Please join us at Grab in making a difference in Thailand. At Grab, we believe in driving change. We don’t build stuff just becaus ... Read more
Why join us: At Grab, we do what we love, and love what we do. Data-driven, passion-fueled – this is how we create cutting-edge Grab awesomeness. We will fly shortlisted applicants from around the world to meet with us at Grab.
Head office: เลขที่ 1575/1 อาคารชัยสงวน ถนนเพชรบุรีตัดใหม่ แขวงมักกะสัน เขตราชเทวี กรุงเทพฯ 10400
Benefits
- Professional development
- Employee discount
- Five-day work week
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