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Senior Executive, Performance Marketing

atGrab
Job Description
Life at Grab
At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.
Get to know the team
The role is an in-house expert who consults with diverse teams on performance/growth-related matters.
Get to know the role
This role is responsible for driving day-to-day performance marketing topics for selected Grab verticals across the region and providing thought leadership to key stakeholders. Additionally, this role will initiate and drive business cases of important tech/partnership-related projects to achieve efficiency and performance of performance/growth partners.
The Day-to-Day Activities
  • Formulate quarter plans, strategies and budgets for performance marketing with local teams across selected verticals
  • Deliver user acquisition numbers within targeted performance marketing KPIs such as CAC and conversion rates
  • Initiate, own and drive team-wide affiliate/partnership projects collaborating with diverse teams ranging from ad ops, business to tech teams
  • Extend the boundaries of performance by engaging in experimental activities and providing roadmaps to both internal teams and external vendors regularly
The Must-Haves
  • Bachelor's degree in marketing, statistics/maths and tech-related majors
  • 2 years of experience in tech-driven verticals such as e-commerce & travel
  • Passion in capitalizing on unconventional growth opportunities, in a structured and data-driven approach
  • Hands-on experience in executing on performance marketing channels (Google, affiliates and more) and a solid understanding of underlying tech building blocks (product feed, automation and more) is critical
  • Solid understanding of attribution models and MMPs
  • Proficiency in any programming language (e.g. SQL/JS/Python) is highly valued
  • Self-starter and an exceptional can-do attitude
Our Commitment
We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.
About Grab
Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries.
Join us today to drive Southeast Asia forward, together.
Experience required
  • any or no experience
Salary
  • Negotiable
Job function
  • Marketing / Advertising
Job type
  • Full-time
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Company overview

Size:2000-5000 employees
Industry:Mass Transportation
Location:Bangkok
Website:www.grab.com/th
Founded in:2012
Ranking:4/5

Grab Thailand believes in a strong social mission to improve the lives of taxi drivers and passengers in Thailand, as well as to revolutionise the Thai taxi industry. Please join us at Grab in making a difference in Thailand. At Grab, we believe in driving change. We don’t build stuff just becaus ... Read more

Why join us: At Grab, we do what we love, and love what we do. Data-driven, passion-fueled – this is how we create cutting-edge Grab awesomeness. We will fly shortlisted applicants from around the world to meet with us at Grab.

Head office: เลขที่ 1575/1 อาคารชัยสงวน ถนนเพชรบุรีตัดใหม่ แขวงมักกะสัน เขตราชเทวี กรุงเทพฯ 10400
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