Overview

Responsibilities

• Drive Human Centricity agenda with Empathy mindset End To End
• Collaborate closely with Marketing Director and Brand Managers to strengthen Brand
• Growth Strategy, Media Audience Planning and Innovation Pipeline
• As the Consumer Champion in a fast-changing environment, lead with forward thinking to identify trends and need shifts, translating it to what it means for PepsiCo
• Lead Performance analysis, leveraging our GBS support team and building a strong partnership to identify and communicate growth acceleration opportunities to the Commercial team
• Devise and execute quanti and quali research projects in strong collaboration with agency partners, delivering actionable insights
• Utilize and deploy different type of insights tools for analysis, e.g. Nielsen retail audit, Kantar Panel, Kantar Equity, Social Listening, and Demand Spaces, among others
• This role will be based in Bangkok

Qualifications

• Strong competence level in design, planning & execution of Insights agenda
• Advanced level collaboration skills - ability to work with senior teams Commercial savvy, build and challenge decision & recommend optimization
• Ability to synthesize and integrate information from multiple sources
• Strong presentation skills – comfortable presenting internally & externally to all levels
• Ability to listen & influence to gain broad alignment and deliver goal successfully
• At least 6-8 years of proven insights experiences, esp. within consumer goods industry
• Familiar with Retail, Panel and Equity metrics and analytics
• Strong understanding of Asian markets and consumers
• Bachelor degree in business, marketing or any other related field