Pepsico Services Asia Co., Ltd. (Pepsi-Cola)
APAC Foods Non-Anchor Markets Marketing Capability & Operations Lead
atPepsico Services Asia Co., Ltd. (Pepsi-Cola)Overview:
This role will be mainly responsible in landing our Marketing Capability & PPG Marketing Transformation agenda in APAC Foods Non-anchor Markets Marketing organizations, accountable to the total consumer functions’ community across PepsiCo APAC. This role is expected to deliver step-changed brand-building capabilities to support development of Iconic Brands, embed a PepsiCo-side growth model and deliver A&M efficiencies for reinvestment in top markets, key brands and new future-facing capabilities. The role reports to the APAC Foods Non-Anchor Markets CMO.
Responsibilities: Growth Navigator Deployment Leader
Delivery strategy for GN roll out across markets in line with APAC Foods Non-anchor markets (IndoChina Foods, Indonesia, and Asia Foods):
- Schedule and Delivery of GN Deep Dives for Priority Markets (with support from the GN Global Team)
- Development of Cluster Model – nuancing deliverables vs. market conditions (maturity / momentum) – or development of clear linkages to the C/B/S model to develop key themes around differing market conditions
- Embed GN through the regional Organization and Plans
- Embed scorecards through Anchor Market teams, develop and deliver core enhancements as needed
- Embedding GN through region and OU Growth planning processes
Marketing Capability Strategy & Leadership
- Build & deploy holistic capability programming calendar for inclusive of:
- Upskilling against PPG priorities of Growth Navigator, Iconic Brands, and Human Centricity using the global PPG Marketing Academy material, to build knowledge amongst relevant associates
- Ongoing support/consulting/coaching opportunities on key brand artifacts (Brand Pulse, CBPs, DBAs) and growth planning documents (BGS, TCP Architecture, TCP Opportunity Briefs, etc.) to elevate deliverable quality
- Governance process for key brand deliverables within the growth planning process (BGS, ABP, TCP Architecture, TCP Opportunity Brief) to drive oversight and accountability amongst APAC Foods LT
- Align agenda and collaborate on deployment with the Global Marketing Capabilities team and ensure ongoing tracking of deployments within the global tracker.
- Ensure full utilization and understanding of latest global tools (e.g. Ada Amplify+), frameworks (e.g. TCP KPI & Objectives framework), and templates (e.g. new BGS template) across the full growth planning process
- Serve as the Creative excellence champion overseeing Category Creative forums as well as establishing the protocol for Market Creative reviews. Additionally, own the Awards process (external) to deliver a winning awards pipeline across priority awards like Cannes, Effies and BAM process coordinating with global teams
A&M Excellence Lead
- Accountable for Becoming Better Investors diagnose & delivery in their sector. Ensure deployment and governance of A&M Excellence process and capability with productivity expected outcome 10-15% A&M efficiencies to reinvest in growth priorities.
- 8-10+ years of relevant experience (Brand Marketing, Insights, Strategy) in operating and HQ Businesses.
- BA/BS Degree; Master’s degree/MBA is a plus but not required.
Experience required
- any or no experience
Salary
- Negotiable
Job function
- Marketing / Advertising
- Strategy / Planning
- Product / Brand Management
Job type
- Full-time
Company overview
Size:500-1000 employees
Industry:Consumer Products
Location:Bangkok
Website:www.pepsico.com
Founded in:1982
Ranking:4/5
PepsiCo is a large conglomerate with interests in manufacturing, marketing and selling a wide variety of carbonated and non-carbonated beverages, as well as salty, sweet and grain-based snacks, and other foods. Besides the Pepsi-Cola brands, the company owns the brands Quaker Oats, Gatorade, Frito-L ... Read more
Why join us: At PepsiCo, people from different backgrounds and experiences eagerly roll up their sleeves, pitch in and get to work. We share a desire to succeed, and to win! The work is exhilarating, the atmosphere is electric and the brands are world-class. We get great satisfaction knowing that our ideas are n ... Read more
Job location: Khlong Toei
Head office: 622 Emporium Tower, 8th, 17th & 22nd Floor, Sukhumvit Rd., Klongton, Klongtoey,
Benefits
- Education Allowance
- Employee discount
- Five-day work week
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