Accountabilities CU Strategy and Business accountabilities

• Lead brand planning, post-patent-defense, product lifecycle managaement, and value & portfolio pricing for Hot Pepper and Tomato
• Lead NPI excellence through leadership and coordination of an NPI team and overall process (where relevant)
• Contribute as a Key member of the CU Commerical Team (CCT) and Territory Portfolio Leadership team (TPLT), and crop campaign teams, ensuring that operational decisons are aligned to asset strategies and maximize value of assets across crops
• Lead development of 5-year CU portfolio plan to enable profitable market share growth and gain consensus on priorities and resource plans
• Develop and monitor market intelligence, bringing customer insight into brand strategies and marketing plans
• Work with CU Head of Marketing and Territory Asset Heads to reassess key priorities for current year activities to ensure optimal resource allocation.
• Pricing (value, portfolio)

Qualifications

Knowledge, experience & capabilities

• Syngenta products and key competitor products
• Crops and agronomy knowledge
• Customers / Channels in country
• Internal processes / governance
• Marketing, Business operations, basic understanding on R&D and finance

Critical Experience

• Internal experience of the agri-business sector in Marketing, Sales and Strategy
• Experience in campaign development
• Working relationship with territory organization and other functions

Critical Technical, Professional And Personal Capabilities

• Understand market dynamics and competitive environment in CU Hot Pepper and Tomato markets and translate it into strategy.
• Designs effective product life cycle management strategy and brand strategy
• Ability to apply MaSE pillars effectively
  • Creates strong, distinctive brand
  • Delivers distinctive value proposition to customer
  • Develops/implements effective pricing strategy
  • Able to use market research effectively to understand customer, markets and channels
• Anticipates changes in the market and adjusts strategies accordingly
• Analytical & strategic thinking
• Financial acumen
• Influencing and negotiation
• Communication and presentation skills
• P rogram / p roject management

Critical Leadership Capabilities

• Sets ambitious strategic goals
• Communicates with impact
• Leads change and holds ambiguity
• Builds a culture of innovation
• Focuses on customers
• Manages for performance
• Develops people, organization and self
• Collaborates across boundaries