Job description

Responsibilities:

Manage and develop all related MKT activity for local market to achieve target and increase awareness for the brand.

• Plan and execute ATL, BTL, digital marketing strategy for the brand to increase sales turnover and increase brand image and awareness for local market.
• Manage brand's marketing budget to achieve ROI to the brand.
• Plan and develop brand's website and social media activity.
• To develop, execute, monitor and evaluate for product launch campaign.
• Analyzed brand's market opportunity among the competitors with solid action plan.
• Plan for VM and POSM roadshows and other sales events to support sales team follow brand's CI.
• To develop, execute, monitor and evaluate for sales and MKT related events during the year.
• Responsible to increase PR exposure for the brand both online and offline.
• Manage to have good relationship with press, journalist and online KOL.
• Other job as assigned by Brand Manager

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Professional requirements

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