Job description

Responsibilities:

• Planning and execution of all marketing strategies, campaigns and promotions for the brand
• Coordinate with brand's HQ for all marketing issue including marketing report preparing.
• Apply and interpret global marketing concept in order to match with local consumers
• Planning and execution of ATL, BTL digital marketing and e-commerce strategy to increase sales turnover and improve brand image and awareness for local market.
• Develop and conceptualize strategic digital marketing campaigns to drive customer to both store and online channel.
• Create communication & promotional campaigns and branding efforts and assist in analyzing all marketing campaigns and monitoring brand quality
• Develop and maintain both short term and long term marketing calendar for the brand, including analysis and evaluation of prior retail activities for future decision making
• Develop strong alliances with relevant local partners to reinforce the brand's growth and strong position in local markets
• Monitor troubled stores and recommend programs to elevate them to profitable growth
• Conduct communication and execution of loyalty and CRM initiatives at the store level
• Create a social media calendar and manage content for the selected channels, e.g. Facebook, Instagram, YouTube etc. Work with internal teams to conceptualize and develop effective digital marketing ideas/campaigns
• Collaborate with Sales team on the marketing materials and support their requirements, including store promotions, signage and marketing collateral
• Participate in regularly scheduled meetings and provide marketing updates, analysis, reports as requested inclusive of marketing initiatives or recommendations
• Manage to have good relationship with press, journalist and online KOL.
• Other ad-hoc projects as assigned by supervisor.

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Professional requirements

Languages