Senior Marketing Manager will be responsible for driving overall sales performance of Big C . Developing marketing plan and all marketing activities in Big C. Working closely with internal and external parties to ensure marketing campaign execution. Monitoring and tracking of performance in responsible categories and propose growth plan.

ESSENTIAL FUNCTIONS

• Develop marketing strategy and trade plan for Big C to drive sales and acquire new customers
• Work closely with Merchandise and other Corporate Marketing trade plan teams to align promotion campaigns and identify potential growth area as well negotiate with suppliers to drive sales growth
• Work with Marketing and Performance Marketing team to communicate and drive traffic to website based on trade marketing and activities plan.
• Lead collaboration with key brands and suppliers on special brand day campaigns including on-site, paid media and own social media channels.
• Supervise execution of marketing activities on website as planned i.e. identify key highlight items, submit promotion price to web admin, submit creative brief etc.
• Evaluate and analyze campaign performance and develop recommendations to improve effectiveness
• Monitor market trends and competitors to identify opportunities for Big C
• Proactively identify opportunities for process improvement, and work cross-functionally to execute those improvements

POSITION QUALIFICATIONS

• Bachelor’s degree or higher in Business Administration, Marketing, or related fields
• 5+ years of experience in retail business, marketing or trade planning
• Able to communicate well in English both written and speaking
• Good analytical and numerical skills
• Results driven and solution oriented
• Energized by a dynamic, fast-paced work environment
• Has entrepreneur spirit and is a self-starter with sense of urgency
• Strong interpersonal skill to collaborate closely with different functional areas
• Has high-level of business acumen and financial management
• Has understanding of consumer behavior, trends, performance metrics