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Customer Relation Management (AVP)

atOcean Life Insurance PCL
  • Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty
  • Analyze customers' data and leverage analytics finding to identify right target customers, right offering and right channels to maximize campaign effectiveness
  • Working closely with marketing / sales / operation team in order to design the implementation plan based on defined CRM strategy.
  • Overseeing direct communications with customers through the CRM and Marketing Campaigns
  • Ensuring the database is segmented effectively for targeted marketing activities
  • Planning, executing and following up on customer retention campaigns through a variety of distribution channels
  • Conduct pre and post campaign analysis, review campaign performance, assess business impact and recommend next actions
  • Male/Female age 35 - 45 years old
  • Bachelor's degree or higher in Marketing, Business Administration or related field
  • At least 5 years experience in CRM, Marketing, Digital Marketing, E commerce, Marketing communication or any related
  • Good command of English and computer literacy
  • Good analytical skill, data management and detail-oriented
  • Strong background in customer acquisition, re-engagement and retention strategies
  • Able to work upcountry occasional
Experience required
  • 5 years
Career level
  • Middle Level
  • Senior Level
Only Thai nationals can apply
Salary
  • Negotiable
Job function
  • Marketing / Advertising
  • Business Development
  • Strategy / Planning
Job type
  • Full-time
Age preferred
  • From 35 to 45
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Company overview

Size:100-500 employees
Industry:Insurance
Location:Bangkok
Website:www.ocean.co.th
Founded in:2012
Ranking:4/5

Escalating as one among the Top 5 insurance companies in Thailand by 2025. Ocean Life Insurance Pcl aspires to make life insurance easy for everyone with products and professional services that are available from district to district, we are ready to grow with sustainability, hand in hand, with cust ... Read more

Why join us: ขณะนี้เรากำลังมองหาบุคลากรที่มีศักยภาพ พร้อมที่จะเรียนรู้ พัฒนาและต้องการความก้าวหน้า เข้ามาร่วมงานกับเราในตำแหน่งต่าง ๆ ต่อไปนี้  :

Job location: Khlong Toei
Head office: 170/74-83, Ocean Tower 1 BLDG., Rachadapisek Road, Klongtoey, Bangkok, 10110
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