Job Purpose

Play a critical role in driving company-wide growth by leading the design, execution, and monitoring of strategic initiatives across distribution channels. Partner closely with senior leaders, GO, SCB and cross-functional teams to translate business priorities into actionable plans, develop strong business cases, lead and execute strategic (non-Genesis) initiatives to deliver future growth and financial results.

Key Responsibilities

• Develop and oversee strategic roadmaps and execution of initiatives in collaboration with distribution channel heads, SCB and GO to enhance sales performance and financial (e.g. persistency, product mix, expense overrun) results.
• Work with CBO, CAO, CDSTO, and internal key stakeholders to build robust business cases, recommend strategic solutions for manage decision to ensure the alignment of expectation and business outcomes.
• Coordinate with relevant parties to identify, understand, and monitor progress on strategic actions and key operating issues of all distribution channels.
• Manage key partnership meetings chaired by CDSTO or partner management; supporting strategic direction, performance management, and operating issues resolution.
• Work with Corporate Strategy, Distribution Strategic Planning and channel heads to convert plans into actionable initiatives. Define success metrics, track outcomes, continuously optimize execution.
• Support senior management on high-impact, confidential projects requiring strong analytical skills, independent problem-solving, and effective stakeholder engagement.
• Implement a target operating model for the HNW to establish consistent operating rhythm of business and reinforcing FWD’s footprint in the HNW market.
• Lead strategic development and execution for the HNW segment for both SCB and Agency channels; including sales model design, customer journey enhancement, and execution of segment-specific initiatives.
• Work with FWD Private and SCB Private to co-create a compelling and exclusive HNW/UHNW value proposition and engagement model that differentiates FWD in the Thailand HNW domain.
• Continuously monitor industry trends, evolving client expectations, and competitor strategies to inform and refine FWD’s HNW strategy.