Specialist, B2B Marketing

atTrue Corporation PCL


Job Summary

Plan and develop marketing campaigns that effectively promote our brand and products. Develop marketing materials for all channels, including social media posts. Collaborate with other members of the product and marketing team to create and execute a comprehensive marketing strategy.

Job Responsibilities* Partner closely with Marketing Head to translate direction into actionable integrated marketing plan . Develop and own integrated marketing communication (IMC) plans to drive awareness, consideration, and lead generation across multiple channels. Lead end-to-end event and activation projects , ensuring effective coordination with partners, vendors, and internal stakeholders, and delivering high-quality on-site execution. Translate campaign objectives into compelling creative and content , including clear CTAs, and provide structured briefs to agencies and designers. Oversee multi-channel content development (digital, social, offline) ensuring consistency in branding, storytelling, and messaging. Manage campaign activations such as product launches, VDOs, PR, and digital media initiatives. Monitor, analyze, and report campaign performance with actionable recommendations for optimization. Foster collaboration within the B2B ecosystem (System Integrators, vendors, partners) to design and execute joint marketing programs. Explore and apply AI-powered marketing tools to enhance campaign efficiency, content generation, and performance measurement.

Qualifications

Experience required
  • any or no experience
Salary
  • Negotiable
Job function
  • Marketing / Advertising
Job type
  • Full-time

Company overview

Size:500-1000 employees
Industry:Telecommunication
Location:Bangkok
Website:www.truecorp.co.th
Founded in:1990
Ranking:4/5

True Corporation Public Company Limited is Thailand's leading telecommunications and digital services provider. Formed through the merger of True Corporation and Total Access Communication (DTAC), the company offers a comprehensive range of services, including mobile communic ...

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Why join us:

Joining True Corporation means becoming part of a dynamic and innovative organization at the forefront of Thailand's digital transformation. The company offers a collaborative work environment that encourages creativity and professional growth. Employees have the op ...

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Head office: True Tower Ratchadaphisek Rd., Din Daeng, Din Daeng, Bangkok
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