Chanel (Thailand) Limited
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Digital Services Manager
atChanel (Thailand) LimitedKey Responsibilities
CRM operations
- Collaborate with local CRM teams to confirm needs for all CRM campaigns (targeting, assets, deduplication, planning) to brief the Internal Agency Executives.
- Ensure seamless execution of CRM campaigns according to the local CRM teams' shared requirements.
- Provide CRM campaign reports and learnings to local divisional CRM teams to enhance future CRM campaign briefs.
- Assist local CRM teams on 360 customer journeys understanding via data analysis, findings and concrete recommendations in line with the Marketing and CRM strategy and objectives defined by business teams.
- Manage the relationship and provide directions on scope of work with the market's agencies to ensure proper support are given to the divisions for CRM program execution
- Responsible for the market's CRM data: including the usage of the tools by the business users and development of future CRM operational systems and processes
- Work with the Internal Agency team to deliver salesforce trainings in the market
- Recommend work processes improvements to ensure customer data capture & campaign management is efficient at the local level
- Understand market Intelligence for best practices sharing in CRM
CRM & Digital projects
- Take lead in the business review process for multi divisional market specific topics to drive the achievement of CRM KPIs
- Set up the right tools and processes (working with region) to facilitate the smooth execution of projects in the market context
- Coordinate with local CRM and Digital teams to confirm needs for Digital & CRM new projects (client engagement projects, opening of new platforms).
- Provide planning and liaison support amongst local IT, regional IT, vendors, agencies and the division teams
- Provide consultation / support to market divisions CRM teams regarding execution of customer programs
- Collaborate with local CRM and Digital teams to facilitate the successful collaboration amongst local business teams/local IT/local vendors/regional IT.
- Assist local CRM teams on reporting and analysis of new projects KPIs to prepare for future evolutions and needs.
- Steer explorations, proofs of concepts and implementation of solution capabilities that can address their market specificities
- Be the functional experts on the tools of the solution and provide functional expertise to the market teams.
Qualifications:
Academic / Professional Qualifications
- University graduate, preferably major in digital marketing/ communications or other related areas
Work Experience
- 8 years of relevant Digital Marketing /CRM experience, preferably within the luxury industry and/or a Digital/CRM agency.
- Experience on salesforce.com technology, especially on the Marketing Cloud module.
Required Competencies
- Digital savvy
- Strong project management skills
- Certification on salesforce technologies is a plus
- Possess a strong caliber in analysis, communication and organization skills.
- Detail-minded, with constant innovation and work dynamic.
- Self-motivated and independent but also good team player.
- Good collaboration skills
- Good leadership skills driving team to success
- Proficient in spoken / written English + local language
- Proficient in computer & presentation skills.
Experience required
- any or no experience
Salary
- Negotiable
Job function
- Management
Job type
- Full-time
Company overview
Size:100-500 employees
Industry:Clothing / Textile
Location:Bangkok
Website:www.chanel.com
Founded in:n/a
Ranking:3.5/5
At CHANEL, the foundation of our success starts with our employees who defend the values of excellence, creativity, style, and modernity that ensured the originality of Coco Chanel in her time and continue to do so today. Within CHANEL, a true "culture of quality" exists where everyone feels involve ... Read more
Why join us: With a rich heritage and successful history in luxury fashion and cosmetics, Chanel is the global benchmark of modern elegance, impeccable quality and style. Our products, and our cultural values, blending both tradition and innovation, have been delivering the values of femininity, freedom and mode ... Read more
Head office: 8th Floor, The Offices at Central World 999/9 Rama I Road, Pathumwan, Bangkok. 10330 Thailand
Benefits
- Life Insurance
- Social Security
- Accident Insurance
- Health Insurance
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