Chanel (Thailand) Limited
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Data Analytics Manager
atChanel (Thailand) LimitedJob Purpose:
As part of the Agency internal of CHANEL, The Agency_ Data Analyst Manager collaborates with the local business teams (the 3 divisions of CHANEL: Fragrance and Beauty (FBP), Fashion (FSN) and Watches and Fine Jewelry (WFJ)) and crunches large volume of local CRM & digital data and perform advanced analytics to uncover business actionable insights.
Lead local market specific data analytics projects:
- Perform deep CRM analysis with the support of The Agency_ Data Insight Lead incl. client analysis, purchase path, omni-channel journeys (offline and e-commerce), CRM campaign effectiveness, etc
- Acts as the local data lead on building the data strategy of local projects in partnership with the FSN and WFJ client intelligence managers.
- Connect the dots across different touchpoints and blends with agility 1st and 3rd party data, look-a-like audiences, contribute to design cookie-based journeys for anonymous clients, detect new activations opportunities in collaboration with the Communication team and the Digital Service Manager
- Translate analysis into concise, compelling storylines for business stakeholders
Interpret learnings with pragmatism and translate them into clear business opportunities and actions:
- Deliver deep insights with the appropriate analytics methodologies and techniques, enroll the regional and market teams and lead the integration of the insights in CHANEL systems
- Capable of simplifying complex data into simple messages.
- Work closely with the Agency_ Data Insight team to ensure 100% consistency between local data deliveries and regional guidelines
eCommerce site / Omni-channel touch points:
- Lead digital shelf analysis and generate actionable insights to optimize eCom and eMarketing operations (e.g., media, SEO/SEM, content, stock availability, funnel conversions, CLV, next best action etc.)
- Perform attribution analysis on the role of eCom as part omni-channel journey across awareness, recruitment, retention and reactivation
- With the support of the head of the e-commerce, report on key experience points across the website . inc. account registrations, interactions, and conversions
- Together with the head of e-commerce, coach business stakeholder on the use of web analytical tools (e.g., Google analytics)
- Help stakeholders use analytics to refine e-commerce goals/KPIs and monitor performance to identify trends and opportunities
Participate in the Datalab (APAC data lake and single source of truth for data) discussions for Thailand and Vietnam markets and develop conjointly with the BI team, analytical / reporting capabilities based on the business needs.
Partner with The Regional Agency_ data science manager and local IT in implementing client algorithm such as segmentations, client tagging and predictive scoring in our clienteling tools and potentially e-commerce platforms.
Uncover, pilot and recommend omni-channel client journeys and/or personalization based on data and in collaboration with local marketing teams and Digital Service Manager
Act as a key stakeholder in advocating / guiding / coaching local business stakeholders to make data driven decisions in day-to-day operations
Ensure data privacy by design on new local project, is always on top of data privacy regulations in his own market. Conscious of data security requirements from potential root causes to consequences.
Key Responsibilities
- Collaborate with The Agency Digital Services Manager and local business teams to build data solutions (aggregated views, automated reports, ad hoc analysis, predictive modeling, etc) which are business actionable.
- Answer open business question with creativity and business acumen
- Define omni-channel client journeys and design pilots
Academic / Professional Qualifications
- University graduate, preferably major in data engineering / statistics / mathematics or other related areas
Work Experience
- 5-8 years of experience in an analytics role preferably within the luxury industry and/or a Digital/CRM
- Basic knowledge of Salesforce
- Hands on with SQL and Google Analytics
- Knowledge of R and/or Python to facilitate the collaboration with the Data science manager
Required Competencies
- Attentive to detail and accuracy
- Logical thinking and strong problem-solving skills
- Capability to manage multiple projects at one time, and deliver results to deadlines
- Capability to effectively extract and interpret business centric learnings and apply advanced storytelling techniques to draw key insights from data and facilitate decision making
- Highly proficient in data visualization tools, especially Power BI to conduct complex visualization of data insights
- Innovation mindset
- Self-motivated, dynamic and independent but also good team player with a sense of humor
- SQL basic queries knowledge is a must
- Knowledge of R and Python is nice to have
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL
Experience required
- 5 years
Salary
- Negotiable
Job function
- Management
Job type
- Full-time
Company overview
Size:100-500 employees
Industry:Clothing / Textile
Location:Bangkok
Website:www.chanel.com
Founded in:n/a
Ranking:3.5/5
At CHANEL, the foundation of our success starts with our employees who defend the values of excellence, creativity, style, and modernity that ensured the originality of Coco Chanel in her time and continue to do so today. Within CHANEL, a true "culture of quality" exists where everyone feels involve ... Read more
Why join us: With a rich heritage and successful history in luxury fashion and cosmetics, Chanel is the global benchmark of modern elegance, impeccable quality and style. Our products, and our cultural values, blending both tradition and innovation, have been delivering the values of femininity, freedom and mode ... Read more
Head office: 8th Floor, The Offices at Central World 999/9 Rama I Road, Pathumwan, Bangkok. 10330 Thailand
Benefits
- Life Insurance
- Social Security
- Accident Insurance
- Health Insurance
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