Senior Sale Executive –B2B (Events & Exhibitions)

Location: Sathon, Bangkok

Employment Type: Permanent / Full-time

Working Days: Monday–Friday

Working Hours: 9.00 AM–6.00 PM

Salary: THB 40,000-70,000 per month, depending on experience

Working Arrangement: On-site

About the Role

We are looking for a commercially driven Senior Sales to grow revenue across exhibition space, sponsorship packages, digital advertising and event solutions.

This is an individual contributor role within the Group Sales team. You will manage the full B2B sales cycle, develop new business opportunities, strengthen relationships with key accounts and build networks across the travel, hospitality, MICE and events industries.

The successful candidate will combine consultative selling, commercial acumen and strong relationship-building skills to deliver revenue growth and create long-term value for customers.

Key Responsibilities

Sales and Business Development

• Drive revenue through the sale of exhibition space, sponsorship packages, digital advertising and event solutions.

• Identify and develop new business opportunities while expanding existing customer accounts.

• Achieve individual sales targets and contribute to the overall revenue growth of assigned events.

• Manage the complete sales cycle, from prospecting and needs analysis through proposal, negotiation and closing.

• Prepare sales proposals, quotations, presentations and commercial agreements.

• Maintain an active sales pipeline and follow up with prospective customers effectively.

Key Account Management

• Build and maintain long-term relationships with key accounts, industry partners and relevant stakeholders.

• Understand customers' business objectives and recommend tailored event and marketing solutions.

• Identify opportunities for up selling, cross-selling and account expansion.

• Maintain high levels of customer satisfaction and encourage repeat participation in future events.

• Act as a trusted business partner by providing relevant industry insights and commercial recommendations.

Consultative Selling

• Conduct customer needs analysis and recommend solutions aligned with business and marketing objectives.

• Present exhibition, sponsorship and digital opportunities in a compelling and value-driven manner.

• Develop persuasive commercial proposals based on customer requirements and available event solutions.

• Negotiate pricing, packages and commercial terms to achieve mutually beneficial outcomes.

Market and Industry Development

• Build and expand professional networks across the travel, hospitality, MICE and events industries.

• Monitor market trends, competitor activities and customer insights to identify growth opportunities.

• Develop an understanding of key industry players, emerging markets and potential customer segments.

• Represent exhibitions, industry events, networking functions and customer meetings.

Cross-functional Collaboration and Reporting

• Work closely with Marketing, Operations, Event and Digital teams to ensure successful customer delivery.

• Coordinate internal resources to support customer requirements and event execution.

• Maintain accurate customer information, sales activities, opportunities and forecasts in the CRM system.

• Prepare regular sales reports, pipeline updates and revenue forecasts.

• Collaborate effectively with local and international stakeholders in a fast-paced environment.

Qualifications

Proven experience in B2B sales, business development or key account management.

• Demonstrated track record of achieving sales targets and growing customer accounts.

• Experience working in a competitive and target-driven commercial environment.

• Experience in exhibitions, events, media, hospitality, travel, MICE or a related industry will be an advantage.

• Strong consultative selling, commercial negotiation and closing skills.

• Strong business acumen with a customer-centric approach.

• Excellent presentation, communication and relationship-building skills.

• Able to engage and build credibility with customers and stakeholders at different levels.

• Strong networking and new business development capabilities.

• Able to priorities multiple sales opportunities and manage the full sales cycle independently.

• Proficient in CRM systems and Microsoft Office.

• Good command of English with the ability to work in an international and cross-cultural environment.

Personal Attributes

• Entrepreneurial, proactive and results-oriented.

• Strong ownership and accountability for individual sales performance.

• Growth mindset with a willingness to learn and adapt.

• High emotional intelligence and strong interpersonal skills.

• Collaborative team player who works effectively across functions.

• Comfortable working in a fast-paced, dynamic and international environment.

• Flexible and able to support events or exhibitions outside normal office routines when required.

Benefits

• Annual salary increment

• Annual performance bonus based on company and employee performance

• Provident Fund with 5% company contribution

• Group health, life and accident insurance

• OPD coverage of THB 1,800 per visit, up to 30 visits per year

• IPD insurance coverage according to the company plan

• Dental benefit of THB 2,500 per year

• Wellness allowance of THB 3,500 per year after probation

• Vehicle depreciation allowance of THB 1,000 per month

• Fleet Card allowance of THB 5,500 per month

• Annual leave starting from 10 days and increasing to a maximum of 20 days based on years of service

• Annual health check-up

• Company notebook and necessary working equipment

• Company uniform after probation

• Social Security and public holidays

Join an international exhibition and events business where you can build valuable industry networks, manage strategic customer relationships and directly contribute to business growth.