Campaign Execution

Oversee campaign execution across multiple platforms (Shopee, Lazada, TikTok, etc.)

Control the budget allocation. Weekly track the actual expense against the budget plan to identify variances.

Stay informed on the updates and changes to platforms like Shopee, Lazada, and TikTok that may impact campaign strategies.

Work closely with other departments (e.g., commercial, content) to ensure campaign alignment.

Manage relationships with external partners or influencers as needed.

Manage livestreaming activity and sample management.

Creative Development

Conduct content creation and ensure all campaign materials align with guidelines.

Leverage TikTok trends, challenges, and viral content to create relevant videos.

Identify and collaborate with influencers or other content creators to expand reach and grow affiliate GMV.

Performance Monitoring

Monitor campaign performance (Double date, Mid Month, Payday, Super Brand Day, special event, etc.)

Assess the effectiveness of campaigns, interpreting data to make informed decisions.

Reporting

Prepare regular reports on campaign performance, including insights and recommendations for future campaigns