Key Responsibility:

1. Marketing Strategy & Communication Planning

• Translate consumer and market insights into actionable marketing strategies.
• Design and implement integrated communication plans across the full customer journey and key touchpoints.
• Manage End to end corporate campaign communication

2. Agency & Creative Management

• Lead agency relationships, including campaign briefing, creative development, and alignment with brand standards.
• Oversee the approval process and secure stakeholder sign-off on creative outputs.

3. Cross-Functional Collaboration

• Partner with Media Planning and In-store Marketing teams to ensure campaign consistency across channels.
• Align messaging and execution to deliver a seamless and impactful customer experience.

4. Budget & Resource Management

• Manage campaign production and communication asset budgets, including forecasting and cost optimization.
• Drive efficiencies while maintaining creative and executional quality.

5. Project & Stakeholder Management

• Oversee end-to-end campaign timelines and ensure on-time delivery of milestones.
• Engage and manage stakeholders throughout the campaign lifecycle.

6. Market Trends & Innovation

• Monitor external market trends, competitive landscape, and innovations.
• Integrate new insights and best practices into campaign planning and delivery.

7. Post Launch evolution and key learning

Qualifications:

• Bachelor's degree or above in MBA or Marketing or related fields.
• Experience in Marketing, Digital Marketing, Media Planning
• Experts in Marketing Campaign Development with Communication Briefing, IMC Plan and Execution as end-to-end with well project management
• Able to inspire others with storytelling to present on creative idea and plan,
• Understanding in Retail Business with varieties of formats – Hyper/Super/Mini/Online as omnichannel
• Building a communications brief
• Reviewing creative work against brief & feeding back
• Communications development and deployment
• Cross functional teamwork leadership
• Customer Intimacy/targeting
• Deliver inspiring briefs and feedback - Expert
• Develop impactful omnichannel comms - Expert
• Turn data into actionable insight - Understand
• Craft a distinctive brand positioning - Skilled
• Generate engaging concepts - Skilled
• Develop a consistent brand expression - Understand
• Develop motivating propositions across 6Ps - Understand
• Create outstanding retail experiences – Understand

CP AXTRA | Lotus's
CP AXTRA Public Company Limited.
Nawamin Office: Buengkum, Bangkok 10230, Thailand

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