Key Responsibility:

Creative Leadership & Workforce Management

• Direct and coach the in-house Creative Designer & Photographer team with clear goals, priorities, and growth plans.
• Manage workforce and resource allocation across creative workstreams: Full Campaign Development, KV Adaptation, and Template/Production.
• Foster a culture of creativity, agility, and AI-powered innovation.

Operational & Project Excellence

• Prioritize and manage creative deliverables to meet retail marketing timelines and business objectives.
• Continuously improve processes and tools (briefing templates, project management) for faster, more transparent workflows.
• Oversee quality control to ensure all creative outputs are brand-aligned, consistent, and engaging across print, digital, social, and in-store channels.

Creative Automation & AI-Driven Workflow

• Implement and optimize AI tools (Adobe Firefly, Photoshop AI, Premiere AI, Generative AI tools) for content generation, copywriting, video editing, and visual design.

• Build template-based and adaptation workflows to accelerate production cycles.

• Define best practices for Human–AI collaboration, balancing automation with human creativity.

Collaboration & Stakeholder Engagement

• Partner with content, campaign, and external agency teams to ensure creative execution aligns with overall strategy.
• Drive seamless omni-channel creative messaging across all touchpoints.

Capability Building & Future Readiness

• Upskill the creative team in AI-enabled design and emerging creative technologies.

• Lead the transition from traditional production models to AI-powered creative production.

• Encourage a culture of experimentation and innovation within the creative function.

Qualifications:

• 7–10 years of experience in Creative/Marketing Production, with at least 3–5 years in team leadership roles.
• Proven track record managing creative teams (5–10 people) and overseeing resource allocation/workforce planning.
• Hands-on experience with Adobe Suite + Generative AI tools (e.g., Adobe Firefly, MidJourney, Runway, ChatGPT).
• Demonstrated success in designing and implementing automation workflows (KV adaptation, template-based production).
• Strong background in retail or FMCG marketing, managing high-volume, fast-turnaround creative deliverables.

• Creative & Brand Identity – deliver distinct, consistent, and inspiring brand expression.

• Omnichannel Communication – design impactful campaigns across digital, social, in-store, and experiential touchpoints.

• Marketing Funnel Understanding – craft creative that drives awareness, engagement, conversion, and loyalty.

• Workforce & Resource Management – optimize team capacity and performance across creative workstreams.

• Process & Workflow Design – build agile, AI-powered creative workflows for speed and efficiency.

• Change Management – lead the shift from traditional to AI-driven creative production.

• Retail & Shopper Marketing Insight – strong knowledge of category campaigns, in-store activation, and promotions.

• Data-Driven Creativity – turn analytics into actionable insights to improve campaign impact.

CP AXTRA | Lotus's
CP AXTRA Public Company Limited.
Nawamin Office: Buengkum, Bangkok 10230, Thailand

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