Key Responsibility

• Developing digital strategy and creative best practice for each platform, as well as building and leading a high performance marketing capabilities
• Plan and execute all digital marketing, including SEO/SEM, marketing database on data signal, email marketing, social media, application, website and display advertising campaigns
• Managing budget to meet performance goals (KPIs, Digital Funnel and ROI) and collaborating with cross functional (internal and business partner e.g FB/Google/LINE) on achieving growth targets in own channels
• Testing, optimizing, and scaling performance marketing activities across all Omnichannel communications including agency management
• Plan, implement, and measure tangible return including new user acquisition/purchase intention/retention/win back digital marketing campaigns as well as benchmarking with competitors/across industry/original idea generations
• Conceiving and executing on variety of content campaign to drive consideration, purchase intention and engagement to build advocacy and brand love
• Responsible for Digital Analytics Customer Journey Analysis, Key Digital Funnel Metrics and media campaign/channel efficiency analysis including generating recommendations for Digital journey optimization, Ranking Optimization to enhance customer experience, App Download and Engagement
• Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points, in order to preparing and presenting recommendations, reports and finding from data to team
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Follow our Business Code of Conduct and always act with integrity and due diligence.
• Other assignments as deem appropriate.

Qualifications

• Proven working experience in digital
• Expertise of SEO/SEM/ASO, social media, e mail marketing, CRM Database, Adobe Analytic and marketing automation tools as Salesforce
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Lotus's

Ek-Chai Distribution System Co., Ltd.
Buengkum, Bangkok 10230, Thailand

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