What's your role in the team?

Pomelo is the leading online fashion platform in South East Asia. A platform for fashion focused women with a combination of the best products, the hottest local and international brands, world class content and data driven personalized experiences. Driven by technology and backed by fashion and technology investors from across the world, our mission is to digitise fashion retail through our unique omnichannel model.

Through digital content, livestream, KOLs, in store experiences, social media and advertising campaigns, our team of international in house creatives constantly push boundaries to wow our customers.

As a PR Associate at Pomelo you will be responsible for engaging with local influencers, celebrities, talents & media to generate impressions and awareness for the Pomelo brand.

Responsibilities

• Execute PR strategy that includes influencer marketing, media leads, livestream, events and create meaningful experiences for media and our community.
• Build and maintain strong relationships with local media, celebrities and influencers to drive and influence positive media coverage and exposure for the Pomelo brand..
• Develop and foster a strong network of KOLs, across both Instagram and TikTok,, with whom you will work with on seeding, posting and shooting schedule on a regular basis.
• Develop an effective communications strategy per campaign to drive brand awareness and consistency of messaging amongst our communities.
• Support on building a robust KOL affiliate model, to reward and WOW our talents for partnering with us.
• Work closely with our owned Social Media team to coordinate talents, deliverables, media events and content opportunities.
• Work closely with the Merchandising team to coordinate product seeding, ensuring on time sample delivery to wow your influencer and media partners with our collections.
• Work closely with the wider Marketing team to ensure influencer posting adds value and is displayed throughout the customer journey.
• Support in Livestream operations and talent acquisition where needed.
• Actively research and seek out new opportunities with new talents and channels.
• Monitor and update PR coverage, impressions, clicks and posts from your partners.
• Stay on top of the latest fashion, social media and industry trends and implement into your PR and communications strategy.
• Lead and support on KOL & Media events, as required.

Who are we looking for?

• Bachelor's degree in PR, communications, marketing or any other related field.
• 0-2 years experience preferably with a fashion brand, eCommerce, marketing agency or retail business.
• You will be passionate about fashion with an active interest and knowledge of the industry
• You have your finger on the pulse of influencer and celebrity trends.
• You are social media obsessed!
• Existing local media or industry contacts is desirable but can be built.
• Experience in events management and managing local press and influencers is a plus.
• Good command of the English language.
• Strong teamwork, collaboration, communication, and negotiation skills.
• You will possess the ability to work in an environment that is often changing, where the pace is fast but career growth opportunities are also accelerated.
• Above all you will be passionate, a self-starter, a great team player and a community builder and be ready and willing to have fun, explore new opportunities and be excited to drive the Pomelo brand to its next stage of growth.