Country Field Marketing Manager

Based in either Singapore or Bangkok, the candidate will be responsible for defining the direction, objectives and approach to communicating the Amadeus offer to our customers with the overall objectives of meeting customer needs and maximizing Amadeus profitability.

Management activities

• Work closely with other internal teams such as Sales, Product and other functions to ensure the company's marketing efforts align with overall business objectives
• Execute marketing strategies, work with local partners and vendors, and analyze market trends to determine the most effective marketing techniques
• Help country managers in the respective region and coordinate with other regions on company's global strategy

Field marketing activities

• Provide marketing support to drive and executive programs, direct marketing, targeted advertising, events invitations, sponsorships, social media, websites, email campaigns at local level
• Plan the national marketing campaigns and define KPIs, and ensure they are aligned with the global strategy and KPIs
• Align on the plan with central Marketing & Strategy team, and ensure local context and specifics are included in the global marketing plan

Account-based marketing

• Work closely with Account-Based country managers in reviewing the sales materials for individual accounts based on the challenges and objectives identified
• Support ABM country managers and plan advertising at local level (e.g. paid media, contextual ads, web personalization) to reach national sales targets

Demand generation

• Support lead generation activities to increase sales nationally. Align with regional managers to set KPIs at national level and review progress in line with global KPIs
• Run leads scoring process and support in digital leads nurturing process

Candidate profile

• Bachelor's or Master's degree in Marketing, communication with a minimum of 7-10 years' experience in B2B marketing; industry or vertical marketing preferred; product marketing experience a plus; experience in B2B technology marketing a plus
• Experience in Marketing Campaign Planning and execution, Field Marketing, Account Based Marketing, Sales, Advertising, and Budget Management
• Project management and organization skills, with ability to execute multiple, complex campaigns, while also managing and motivating internal stakeholders to strict campaign timelines
• Can effectively present complex ideas and communicate to variety of internal and external audiences
• Demonstrates active listening, great verbal and nonverbal communication, respect to other's people opinions.
• Able to articulate customer centric value proposition
• Able to develop strong bonds and build trust with a variety of individuals, including colleagues, senior executives and other internal teams
• Open to different and new ways of doing things. Ensure data sources are reliable and cross-checked with observations
• Able to summarize detailed requirements into a digestible, fluid message that can be tailored for multiple levels of the organization
• Uses hypothesis driven investigation to solve problems
• Able to conduct quantitative and qualitative problem-solving process
• English and other international languages will be an asset

Diversity & Inclusion

We are an Equal Opportunity Employer and seek to hire the best candidate regardless of age, beliefs, disability, ethnicity, gender or sexual orientation.