Job description

• Assist Brand Manager in preparing the sales/marketing and communication plans for the country.

• Budget management both planning and control.

• Adopt brand’s marketing concept for the country with brand’s worldwide concept.

• Local adaptation of communication concept for brand with the brand’s worldwide concept.

• Supervise the merchandising of customers in line with the marketing policy of HQ.

• Responsible for retail activities (marketing and sales).

• Responsible for staff training, inventory, sales promotion, sales reporting, advertising and merchandising.

ADVERTISING

• Update and follow up on all advertising materials from HQ such as the advertising background visual and watches.

• Respect the rules and layout guidelines according to Brand International, Advertising Department.

• Communicate with Sales Manager on any advertising news update.

PUBLIC RELATIONS

• Update PR materials and coordinate with Brand International, Marketing & Communication Department.

• Send press kits, press release and Rado-related news to PR agency and the media.

• Prepare and responsible for the products for fashion show and photo shooting via TV and printed media.

• Regularly meeting with PR agency to evaluate their performance and communicate the requirements needed.

• Check and evaluate the brand’s PR coverage news on a monthly basis both by self and via PR Clipping submitted by PR agency.

ROAD SHOWS/ EVENTS/SPONSORSHIP/ OTHER ACTIVITIES

• Collaborate with and support Sales Manager on any in-store promotion campaigns with a retailer.

• Coordinate with the supplier on the setup of the booths, exhibitions, or necessary settings.

• Assume a leading role and be liaison with PR agency, an event organizer and related parties for all Rado marketing-related activities and events.

• Provide all necessary information, PR and advertising materials to the above-mentioned parties to maximize the brand’s image and impact of that particular event.

• Update Sales Manager on the direction and new designs of Rado props and display materials.

Professional requirements

Qualifications

• Bachelor's Degree or Master's Degree in Marketing or related field.

• Minimum 5 years direct experiences in Marketing, Communication and PR & Event.

• Extensive experience with Google AdWords and Facebook Ads Solutions and how performance /digital marketing work.

• Ability to deal with a dynamic team and manage multiple projects while maintaining strict attention to details.

• Strong communication and presentation skills.

• Good English communication, quantitative and creative skills.