āļāļĢāļ°āļāļēāļĻāļāļēāļāļāļĩāđāļŦāļĄāļāļāļēāļĒāļļāđāļĨāđāļ§
Assistant Manager - Marketing promotion and campaign- FR Transformation
āļāļĩāđāļŠāļĒāļēāļĄāđāļĄāđāļāđāļāļĢ āļāļģāļāļąāļ (āļĄāļŦāļēāļāļ)- Bachelorâs or higher in Marketing, Economics
- Marketing, Shopper Marketing, Trade Marketing
- Trade and category analysis
SPECIFIC DUTIES AND JOB FUNCTIONS
Curate and create marketing promotion and campaign based on market segments to gain new customers and build repeat business.
Prepare and conduct trade gap analysis to initiate trade plan and promotion & manage events performance to determine effectiveness plan for future.
Supervise the execution, monitoring and measuring of marketing promotion and campaigns on a regular basis.
Compile regular reports of campaign performance and results.
Improve new campaigns using data from previous projects.
Evaluate customer research, market conditions, internal data, competitor data and use them to execute promotion plans accordingly.
Work closely with functional team to implement plan and strategy.- Performs other duties as assigned by management /direct supervisor.
Education and/or Job Experience Requirement
REQUIRED QUALIFICATIONS:
- Bachelorâs or higher in Marketing, Economics, Business Administration or related fields.
- At least 5 years experience in Marketing, Sales or Shopper Marketing/ Trade Marketing areas.
- Strong knowledge and robust background in retail business is preferred.
- Trade and category analysis skill required.
- Experience in building report and manipulation of large data sets.
- Strong analytical skill and strategic thinking.
- Initiative and think out of the box.
- Proficient in the use of MS Office including intermediate/advanced Word, Excel, and PowerPoint.
- Good communication skills in English and Thai (written and verbal), including the ability to manage internal and external stakeholders.
āļāļĢāļ°āļŠāļāļāļēāļĢāļāđāļāļĩāđāļāļģāđāļāđāļ
- 3 āļāļĩ
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āđāļāļīāļāđāļāļ·āļāļ
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