JOB DESCRIPTIONS:

Business Development

• Collaborate closely with brand partners to implement menu changes, price revisions, and promotional strategies to align with market demand and revenue targets.
• Develop and launch new F&B products and offerings to capture new customer segments and increase average spend per customer.

• 
  Identify and evaluate new revenue opportunities, including:

  • B2B catering for airlines, corporate events, or institutional clients
  • B2C channels such as private dining, seasonal gift sets, or online ordering platforms
• Analyze business performance metrics, sales trends, and market insights to support growth initiatives and refine strategies.
• Lead feasibility assessments and manage cross-functional execution for new F&B ventures or service models.

Marketing & Brand Management

• Plan and execute the marketing calendar and campaign activities for all F&B brands under Siam Rivea.
• Oversee content creation, promotional campaigns, product launches, and digital communications across owned and paid channels.
• Work with creative teams and agencies to develop marketing materials, brand visuals, and product storytelling that aligns with brand identity.
• Manage CRM programs, customer engagement strategies, and promotions to drive loyalty and repeat business.
• Monitor market trends, competitor activities, and customer feedback to continuously refine marketing approach.

Cross-functional Collaboration & Support

• Coordinate with operations, culinary, finance, and brand partners to ensure smooth execution of business initiatives.
• Support internal teams in aligning product strategy with kitchen capability, service quality, and overall guest experience.
• Participate in regular business reviews with key stakeholders to ensure alignment on brand goals and performance.

QUALIFICAITONS:

· Bachelor’s or Master’s degree in Business Administration, Marketing, Strategy, or related fields.

· Minimum 8-12 years of experience in business development, strategic planning, or key account management, preferably in the F&B or retail industry.

· Proven track record in driving revenue growth and market expansion.

· Experience in managing distributor or franchise networks is an advantage.

· Strong understanding of F&B industry trends, consumer behavior, and market dynamics.

· Knowledge of strategic planning, business analysis, and partnership development.

· Required Skills/Abilities:

Knowledge & Attribute

· Strong understanding of F&B industry trends, consumer behavior, and market dynamics.

· Knowledge of strategic planning, business analysis, and partnership development.

· Familiarity with financial modeling, P&L management, and ROI analysis.

· Ability to handle multiple priorities and work effectively in a fast-paced, dynamic environment.

· Detail-oriented with a focus on results

Skill

· Sales and Business Development Experience: Proven track record in sales and business development, with a strong understanding of the F&B industry.

· Strategic Thinking and Planning: Ability to develop and execute strategic plans for business growth.

· Relationship Management: Excellent interpersonal and communication skills to build and maintain strong relationships with key stakeholders.

· Analytical Skills: Ability to analyze market and customer data, identify opportunities and make informed decisions while supporting strategic Marketing plans.

· Leadership and Management: Ability to lead and motivate teams to achieve business goals.

· Excellent communication skills both written and oral and interpersonal skills.

· Fluent in English and Thai communication

· Proficiency in using relevant software and tools for documentation and reporting