As a Business Development and Partnership expert, you will play a pivotal role to drive new business initiatives, build and strengthen relationship with partners in various sectors to drive incremental sales for online business. This role requires a blend of strategic thinking, strong execution capabilities, and a deep understanding of online sales and financial services. Your primary objective will be to drive sales growth via our External Partnership Platform (EPP) and the launch of key projects such as SC+ Premium, long-term Installments programs, and new sales channel expansion, ensuring their robust market entry and sustained growth.

• Identify, develop and execute comprehensive strategic projects for Online business including to SC+ Premium (Samsung Care Plus Premium, subscription-based service), Long-term Installment programs and other initiatives, aligning with overall company objectives and market opportunities.
• Conduct thorough market research and competitive analysis to identify growth opportunities, customer needs, and potential partnerships.
• Define target customer segments and tailor product offerings and launch strategies for each sales channel.

• Lead the project management and execution from conception to post-launch optimization.
• Coordinate and collaborate extensively with cross-functional teams including Product Management, Marketing, Legal, Finance, IT, Customer Service, and Sales to ensure seamless integration and successful go-to-market.
• Develop detailed launch plans, including timelines, resource allocation, and key performance indicators (KPIs).

• Define pricing strategies, sales models, and product strategy for all potential channels.
• Monitor program performance post-launch, analyze data and provide insights to identify areas for improvement and optimization.
• Propose and implement initiatives to drive customer acquisition, retention, and revenue growth.

• Identify potential strategic partners (such as bank partners, telco services, retailers) and explore business and/or crm opportunities to drive sales growth for Samsung.com
• Establish strong relationship with continuous engagement with top tier partners to increase number of active user and sales via samsung.com partner program site
• Work with internal teams to provide special offers or promotion for partners
• Negotiate deals and support from partners to drive growth for both parties

• Bachelor's degree in Business Administration, Marketing, Finance, or a related field. MBA is a plus.
• Minimum of 10 years of progressive experience in business development and partnership, or D2C management, preferably within the consumer electronics, financial services, or telecommunications industry.
• Proven track record of successfully launching new products or services, especially in a D2C environment.
• Strong understanding of subscription business models and/or consumer financing programs.
• Excellent project management skills with the ability to lead complex initiatives and manage multiple stakeholders.
• Exceptional communication, negotiation, and interpersonal skills.
• Ability to work independently as an individual contributor, demonstrating high initiative and ownership.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Fluency in Thai and English (both written and spoken).