Responsibilities:

• Market Research & Analysis: Conduct thorough research to understand the market landscape, user needs, and competition. Analyze data to inform marketing strategies and decisions.
• Brand Development: Help develop and maintain the brand identity of the Super App. Ensure all marketing materials align with the brand’s voice and vision.
• Marketing Strategy: Plan and implement comprehensive marketing strategies to drive app adoption, user engagement, and retention. This includes online and offline marketing campaigns.
• Digital Marketing: Utilize various digital marketing channels (SEO, SEM, social media, email marketing) to enhance visibility and reach the target audience.
• Content Creation: Oversee the development of engaging content that resonates with the audience and promotes the app’s features and benefits.
• Partnerships & Collaborations: Establish and manage partnerships with other companies, influencers, or platforms to expand the app’s reach and improve user growth.
• Campaign Management: Plan, execute, and monitor marketing campaigns. Analyze performance metrics to optimize future campaigns.
• User Experience & Feedback: Collaborate with product teams to ensure a seamless user experience and gather user feedback to inform product improvements.
• Budget Management: Allocate and manage marketing budgets effectively, ensuring a return on investment.
• Reporting & Analytics: Track marketing performance and provide reports on campaign outcomes, user acquisition, and engagement metrics to stakeholders.
• Networking & Events: Represent the app at industry events and conferences to build a network and stay up-to-date with market trends.
• Cross-Functional Coordination: Work closely with product development, sales, and customer service teams to ensure unified messaging and user satisfaction.