• Drive e-commerce user growth with ads as the core lever, managing multi-channel off-platform campaigns to deliver user acquisition, GMV, and ROI targets.
• Build tailored advertising strategies by category, price band, product attributes, and business stage; enhance efficiency and partner with internal teams (marketing, traffic, subsidies, etc.) to support merchant decision-making.
• Analyze performance data, assess strategy impact, and continuously optimize the conversion funnel.
• Collaborate with product and engineering teams to evolve tools and product capabilities for advertising.
• Monitor industry trends and market shifts to provide forward-looking strategic insights.

Minimum Qualifications:

• Minimum Bachelor's Degree or above
• Fluent in English, with excellent communication and cross-functional collaboration skills.
• 3+ years of experience in developing advertising strategies and driving e-commerce user growth, leveraging ads as the core growth lever.
• Strong understanding of advertising models, ROI frameworks, and the full conversion funnel.
• Strong strategic thinking with the ability to design structured, scalable advertising frameworks rooted in user/merchant behavior and market insights.
• Experience in strategy operations, Ads strategy, or data-driven operations.

Preferred Qualifications:

• Advanced analytical skills; proficient in SQL, Excel, and data visualization, with the ability to convert insights into actions.
• Highly self-driven, structured thinker, capable of managing complex initiatives end-to-end.
• Background in e-commerce or digital advertising is a plus.