About this position

The Market Research Manager will work in one

of the largest fintech company with presence across 6 countries in Southeast

Asia. He/she will join our company's journey to accomplish the mission of

enabling everyone with access to innovative financial services, leading to better

lives.

As the consumer advocate, the Market Research

Manager will be the voice of our TrueMoney Wallet app users and enabling our

company to deliver brand communications, promotional and product & service

offerings that are relevant and appealing to use.

He/she will play an important role in energizing

a customer-centric mindset within the organization and help make TrueMoney

Wallet become the most preferred payment

platform for millions of Thais to use everyday.

What you'll be doing

Lead market research work to generate

actionable insights that builds TrueMoney brand equity and drive usage for the e-wallet

app and financial services on the Thai and regional markets

Manage research agency partners to conduct brand

tracking studies to track & monitor overall brand health performance on the

market

Analyze data to identify opportunities to enhance

on TrueMoney Wallet brand & communication strategies, deliver use-case promotional

campaigns, and understand consumer behaviors towards new product & services

launch

Conduct landscape analysis to understand on competitor

brand & communication strategies, imagery & perceptions, and product

& services usage behaviors

Manage market research project budgets, timeline and

deliverables

What we're looking for

Minimum of 5 years of professional experience

in market research

(either from market research

agency or in-house role)

Proven ability to lead, conduct and execute end-to-end

research projects

Adept in analyzing data and translating into

actionable insights

Excellent knowledge of both quantitative

& qualitative research methodologies. Expertise in data analytics will be

an advantage

Data-driven and analytical thinking with

solid business acumen

Strong English-Thai verbal/written communication

and presentation skills

Knowledgeable and passionate about market research

practices, consumer insights, branding and digital technologies

International mindset and comfortable in

working across different cultures

Minimum of Bachelor degree in business/marketing/research

(or related field)

Any prior experiences with fintech/financial

services will be an advantage

Location :

True

Digital Park, Sukhumvit 101/1, Prakanong, Bangkok (BTS - Punnawithi)