Job Scope:

• Develop & implement effective marketing strategies & plans to achieve brand objectives.
• Manage and analyze the results of marketing campaigns and create comprehensive reports.
• Carry out market research to keep updated with customer trends, market situations, and competitors.
• Manage and allocate marketing budget effectively to achieve objectives.
• Build brand awareness for new products and new targets.
• Create product concepts and strategy/direction to meet business objectives.
• Maintain consistency in branding in all areas of marketing.
• Coordinate with clients, agencies, and colleagues across departments to achieve results as planned.
• Lead end-to-end digital campaigns, from conceptualization to execution, across social media, and influencer collaborations.
• Collaborate with the performance marketing team to integrate content and influencer initiatives with paid media strategies.
• Analyze campaign performance, key insights and their implications, and provide actionable recommendations based on data to refine content and influencer strategies, ensuring alignment with audience expectations and market opportunities.
• Develop and oversee the execution of the brand's content strategy and content calendar ensuring alignment with brand and target audience.
• Collaborate with internal teams (Brand and Design) to create high-quality, engaging content across digital platforms, including social media, website, and other digital media.
• Optimize content performance through data-driven insights, SEO, and emerging trends in digital storytelling.
• Identify, engage, and build relationships with key influencers, brand ambassadors, and content creators in the beauty, lifestyle, and other related categories.
• Plan and execute influencer campaigns that drive brand awareness, product launches, and audience engagement, or other communication objectives.
• Monitor and evaluate influencer performance metrics, ensuring alignment with campaign objectives and ROI goals.
• Provide actionable recommendations based on data to refine content and influencer strategies, ensuring alignment with audience expectations and market opportunities.

Qualifications:

• Strong marketing experience in either product innovation/ brand development/ brand building in FMCG.
• Be able to orchestrate digital marketing plan – social, performance marketing together with the offline to drive the business result.
• Understand the e-commerce mechanism in order to leverage the merits for business beneficial.
• Strategic thinking with the ability to creatively maximize the resources.
• Mature, positive attitude, entrepreneurial spirt with growth mindset. Be able to work under pressure.
• Strong leadership skills with the ability to inspire, lead, and collaborate with others.