• Develop strategic PR and KOL plans to support the launch of new music campaigns and projects. Identify key media outlets, influencers, and KOLs to target for maximum exposure and engagement.
• Cultivate and maintain relationships with media outlets, journalists, bloggers, and influencers in the music industry.
• Pitch story ideas, press releases, and artist features to secure media coverage and interviews.
• Collaborate with marketing teams to develop media plans that integrate earned, owned, and paid media channels.
• Identify target audiences, media platforms, and placement opportunities to maximize campaign reach and effectiveness.
• Write compelling press releases, news articles, and promotional content to generate buzz and excitement around our music releases.
• Create engaging content for media pitches, social media posts, and newsletters.
• Coordinate PR activities and media engagements to align with the overall marketing calendar and campaign objectives.
• Lead press event including press release, operation flow and etc. that aligned with objective
• Monitor and track media coverage, mentions, and sentiment to assess campaign effectiveness.

Qualifications:

• Bachelor's degree in PR, Communications or related field.
• 4+ years of experience in PR and KOL management, preferably within the music or entertainment industry. Fresh graduate is also welcome
• Passion for music and a deep understanding of music trends and culture.
• Strong network of media contacts and influencers in the music industry.
• Experience in developing and executing media plans across various channels.
• Excellent writing and communication skills, with the ability to craft compelling narratives and pitches.
• Creative thinking and the ability to develop strategic plan for communication.
• Excellent organizational and project management skills.
• Ability to work in a fast-paced environment and meet tight deadlines.